A spectacle lens to transform patient lives & drive revenues.
How to team up more effectively with your optical.
A lens to solve eye strain & migraines caused by eye misalignment.
An innovative lens that addresses eye strain and migraines.
Keys to ensuring remakes are rare.
Tips to prescribe & sell more sports lenses.
How to help more patients with digital eye fatigue syndrome.
Tips for boosting sales of AR lenses.
How to help patients & practice by selling more computer glasses.
A lens style conversation to have with patients.
Advice on capturing more of the prescriptions you write.
How to optimize custom lenses to grow your practice.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors Sept. 27, 2017 A new study commissioned by CooperVision,...
Do you know enough to prescribe & sell blue light-protecting lenses?
How to beat the Warby Parkers & Hubbles of the world.
Sponsored Content By Anita Mizrachi, Licensed Optician August 9, 2017 Offering patients a premium experience is important to our practice, so we...
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
Try this to reduce remakes that cut into your bottom line.
Ensure your patients have the most advanced spectacle lenses.
Tips for creating both a profitable online and offline optical.
March 1, 2017 Essilor is abandoning traditional methods of developing and designing products in favor of an innovative, customer-driven approach that has...
Key steps to create a more profitable optical.
The conversation-starters that can build a binocular vision niche.
Nov. 2, 2016: VSP Optics Group is launching TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining...
Oct. 19, 2016: Bridgitte Shen Lee, OD, talks to patients about their "eyewear wardrobe." Multiple pairs of eyewear and contact lenses should...
Oct. 12, 2016: Three experts in engineering an outstanding patient/customer experience shared their insights at "VM Live" at Vision Expo West. Presented...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 12, 2016You have an opportunity to sell more digitally enhanced single-vision prescription...