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    Elements of Optical Design: Design Your Office with HIPAA in Mind

     Barbara Wright of Barbara Wright Design shows how she designs the physical space of an optometry office to meet HIPAA requirements for...

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    Principles of Optical Design: Colors Deliver the WOW Factor

     Barbara Wright of Barbara Wright Design shows how to effectively use color to unify a complex office design, invite patients to explore,...

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    Space in the Optical: Use it Effectively to Increase Sales

     To increase optical sales, use space effectively, says Barbara Wright of Barbara Wright Design. To consumers, open space around merchandise signals luxury,...

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    Other Videos

    Elements of Optical Design

     Barbara Wright, of Barbara Wright Design, advises that, when considering a new space for your office and dispensary, take a critical look...

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    Office Environment

    Summer Patient Flow: Keep It Consistent–and Profitable

    By Gina M. Wesley, OD, MS, FAAOPatient flow tends to slow down during the summer months. Implement strategies to keep patient visits...

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    Office Environment

    Design Resources: Guide to Creating an Ideal Office Space

    By Gina M. Wesley, OD, MS, FAAOBuilding a new office allows you to create an efficient space for you and an appealing...

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    Office Environment

    One-of-a-Kind: Create Memorable Areas in Your Office

    Gordon G. Wong, ODUnique areas in your office can aid practice branding and offer patients a memorable experience--one they are likely to...

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    The Optometric Minute

    Practices of Distinction, Part 2: Efficiency, Accuracy, Empathy

    April Jasper, OD, FAAO, and Katie Gilbert-Spear, OD, MPH, outline the six attributes of an optometric practice that goes beyond being excellent--to...

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    Office Environment

    Make a Great First Impression with a Well-Maintained Office Space

    By Yoongie Min, ODPatients often make their first impression of you based on what they see when they walk into your office....

  • Office Environment

    Notes on a Successful Renovation: Creating a Patient-Pleaser

    By Mary E. Boname, OD, FAAORenovating your office can improve the patient experience, but careful planning is required to meet your practice...

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    The Optometric Minute

    Office Design with the Patient in Mind

    Brian Chou, OD, FAAO, of EyeLux Optometry in San Diego, describes how his office is designed for optimal patient flow and efficiency....

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    The Optometric Minute

    Let Your Office Communicate Your Technology

    Eric White, OD, of Family Eyecare Center in San Diego, demonstrates how displays, instrumentation and informative artwork all communicate a cohesive message...

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    Finances

    From the Ground Up: Build Your Ideal Office Space

    By Gina M. Wesley, OD, MS, FAAOBuilding a new office literally from the ground up gives you the opportunity to create just...

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    Office Environment

    Smooth Operator: Keep Patients Moving Happily Through Your Office

    By Rachael Click, ODSystems that ensure a smooth patient flow through your office allow more time for patients to shop in your...

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    Office Environment

    Long Wait Times Lower Overall Patient Satisfaction

    By Cheryl G. Murphy, ODRecent studies conclude that long wait times are more than an irritation. They translate to lower levels of...

  • Finances

    Theft Prevention 101: Set Up Safety Protocols and Security Enhancements

    By Pamela Miller, OD, FAAO, JDProtecting your office from theft and burglary has two action fronts: Equip your office with security enhancements,...

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    Finances

    Moving Office Space: Careful Planning Pays Off

    Gordon G. Wong, ODMoving to a new office space can expand your capacity to better serve patients and max out profits--if you...

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    Office Environment

    Pre-Testing Revamp: Break Up Bottlenecks

    By Yoongie Min, ODBottlenecks in the pre-testing area reduce time that patients spend in the optical dispensary following an exam. Time lost...

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    The Optometric Minute

    Your Practice Must Be a Special Place

    Barry Farkas, OD, FAAO, of Farkas, Kassalow, Resnick, ODs, in New York City, says that a successful practice communicates a quality of...

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