New This Week Engage Staff in Tracking Practice Performance Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., has his...
New This Week What’s Old is New Again: Revisit Legacy Marketing Gary Gerber, OD, Chief Dream Officer at The Power Practice, says...
New This Week Broaden Your Services By Adding an Associate Eric M. White, OD, recently brought in an associate after practicing solo...
New This Week Kids and Contact Lenses: How Young? Linda Chous, OD, defines two success factors—motivation and responsibility–in fitting children with contact...
New This Week Prescribe to the Patient’s Passions Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs...
New This Week Prepare for a HIPAA Audit Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to prepare for a...
New This Week Tell Employees What is Expected Evan Kestenbaum, MBA, Chief Information Officer for GPN, producer of “The Edge,” says that...
New This Week Building a Pediatric Practice Linda M. Chous, OD, owner of The Glasses Menagerie in Minneapolis, Minn., provides a blueprint...
New This Week Prepare Your Practice to Be Included in ACOs Randolph Brooks, OD, FAAO, advises optometrists to engage in the medical...
New This Week Managing Multiple Locations Ryan Powell, OD, owner of Insight Eyecare Specialties of Kansas City, Mo., describes the process of...
New This Week Patient Portals: Increase Patient Engagement Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to encourage patients to...
New This Week Daily Disposable CLs: Healthy Option, Practice Builder Gina Wesley, OD, MS, FAAO, promotes daily disposable contact lenses to her...
New This Week Train Staff Well for Medical Optometry Randolph Brooks, OD, FAAO, advises that a well-trained staff is invaluable as eyecare...
New This Week Three Major Business Blunders Evan Kestenbaum, MBA, of GPN, creator of The Edge, says that three common mistakes lead to...
New This Week CL Annual Supplies: Save on Transaction Costs Capturing annual sales of contact lens supplies makes sense for a host...
New This Week Finding the Right Fit: The New Associate OD Justin Bazan, OD, owner of Park Slope Eye, and Jessi Lee,...
New This Week 2014 AOA ASCO Eye Care Workforce Study Randolph Brooks, OD, FAAO, presents topline findings from the 2014 AOA ASCO...
New This Week Choosing the Right Contractor Barbara Wright and Patti Lynn Sharp of Barbara Wright Design advise that choosing the right...
New This Week Strategic Planning: Start a Practice with the End in Mind Gary Gerber, OD, Chief Dream Officer at The Power...
New This Week Embrace the Medical Model–But Also Provide Vision Care Randolph Brooks, OD, FAAO, calls for optometrists to embrace the medical...
New This Week Principles of Optical Design: Colors Deliver the WOW Factor Barbara Wright of Barbara Wright Design shows how to effectively...
New This Week Space in the Optical: Use it Effectively to Increase Sales To increase optical sales, use space effectively, says Barbara...