All NULL Articles

• 2.9K

  Software Solutions/EHR

  Stop Using Paperweights!

  By ROB EditorsPaperwork is not what Dr. Tamara Kuhlmann, OD, had in mind when she went into optometry 27 years ago. It...

• 3.6K

  Frames

  Basics of Frame Board Management : Part 1–Analyze Your Inventory

  By Susan Rose OhneckMarchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and...

• 4.1K

  Software Solutions/EHR

  Why Your Practice Should Embrace Electronic Health Records…Now!

  By ROB Editors EHR Systems Save Time and Money. An investment now could gain more than $100,000 back in a year. It...

• 3.5K

  Frames

  Slideshow: Optical Shops Deck the Halls

  "Visions" of sugar plums dance in optometric windows this time of year. Tinsel, multicolored glass balls, faux snow and creative touches like...

• 4.0K

  Ophthalmic Lenses

  Prescribing From the Chair

  By Mark Wright, OD, FCOVDWhen optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...

• 4.1K

  Ophthalmic Lenses

  Polarized Rx Sunwear = Prime Revenue Opportunity

  By ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process. In the past, lens presentation involved presenting add-ons,...

• Frames

  Frames

  By Susan Rose OhneckMarchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and...

• 3.8K

  Ophthalmic Lenses

  Presenting Ophthalmic Lens Features: Sell Total Lens Packages

  By ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process. In the past, lens presentation involved presenting add-ons,...

• 3.3K

  Frames

  Implement an Unconditional Warranty to Build Customer Loyalty

  By Jay BinkowitzAn unconditional warranty, with a co-payment of $25, increases customer confidence and loyalty. It lets them know that you are...

• Frames

  Frames: Theories of Sales Presentations

  Mike Rothschild, OD A series of approaches to effective dispensary sales                 Implement Complementary Sales Systems*Coordinate your frames presentation between all points that touch the...

• 5.0K

  Frames

  How Independent ECPs Can Compete in Online Eyewear Sales

  By ROB Editors Independent optometrists can have an immediate presence in the fast-growing arena of online sales of complete eyewear--and brand those sales...

• Frames

  Lifestyle Dispensing: A Key to Multiple Pairs

  By ROB EditorsA staff that skillfully matches patients with high-end frames that suit their unique lifestyle needs can set a practice apart...

• 3.2K

  Frames

  Reorganize Your Frame Board for Enhanced Profitability

  By ROB EditorsReorganizing your frame board can build sales, and your frames sales rep can be your best consultant to enhanced frame board profitability.Step 1:...

• 3.0K

  Frames

  Collection-Driven Merchandising

  By Jay Binkowitz and Evan KestenbaumTaking a page from fashion retailers, optical shops can profit from well-stocked collections of widely recognized brands. ...

• 2.5K

  Frames

  Slideshow: You Say You Want a “Revolution” at Vision Expo East

  By ROB EditorsThe back drop was red, and the sunwear ranged from luxurious to pure fun--plus Jets coach Rex Ryan made a celebrity appearance--at...

• 10.2K

  Frames

  Top Tips on Sales Presentations in the Optical

  By ROB EditorsBy guiding patients to choices that best suit their needs, your dispensary staff can increase patient satisfaction. Two sales presentation...

• Contact Lenses

  Setting a Pricing Strategy that Defines Your Practice

  By ROB Editors In your pricing strategy, are contact lenses a lost leader--or a profit center?  How you present your pricing structure...

• 4.1K

  Contact Lenses

  Specialty Contact Lenses: Growth Lies in Niches

  By Judith Lee Specialty Contact Lenses: Growth Lies in Niches This is the third installment of a four-part series on optimizing contact...

• 4.1K

  Search Engine Optimization

  Search Engine Optimization

  By Nathan Bonilla-Warford, OD Writing a blog presents a no- to low-cost opportunity to grow your practice. Use a blog to outline the strengths...

• 3.0K

  Social Media

  Are You Willing to Spend Two Hours Each Week to Gain New Patients?

  By Nathan Bonilla-Warford, OD Writing a blog presents a no- to low-cost opportunity to grow your practice. Use a blog to outline the strengths...

• 1.8K

  Uncategorized

  Are You Willing to Spend Two Hours Each Week to Gain New Patients?

  By Nathan Bonilla-Warford, OD Blogging is a Low-Cost Practice Builder                 Writing a blog presents...

• 3.4K

  Staff Management

  Hiring Top Talent: Assess Will-Do vs. Can-Do

  By Daniel Abramson Job candidates may be competent in the hard skills you need, such as sales and marketing expertise or proficiency as an optician....

• 2.7K

  Staff Management

  Decisive Hiring: Put Time on Your Side for Effective Staffing

  By Daniel Abramson Move with calculated timing to hire the best workforce for your practice. Your most promising job candidates will be lured away...

• 2.7K

  Practice Metrics

  Business Management – Compute Your True Capture Rate

  By Dave Ziegler, OD, FAAO As practice owners, we constantly must track key performance metrics. One of the most vital metrics--and one...

• 2.8K

  Practice Metrics

  Can No-Shows Be Minimized?

  By Paul Klein, OD, FAAO Patients who fail to show up for appointments cost your practice essential revenues. Calculate how much these...

• 2.8K

  Medical Model

  Making Glaucoma Diagnosis and Treatment a Specialty

  By ROB Editors An estimated 4 million Americans have glaucoma, but only 2 million have been diagnosed. As eyecare professionals, we need...

• 2.6K

  Medical Model

  Be a Pink Eye Care Provider: Make Your Practice the Go-To Source of Treatment

  By Jason Miller, OD, MBABy educating patients that your practice is the place to turn for treatment of pink eye, you can...