All NULL Articles

• ROB Archives

  March 6, 2013

  New This Week VisionSpring: Finding a Mission in Optometry Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved...

• 2.8K

  Practice Metrics

  How Many ECPs Recommend AR Lenses Most of the Time?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMost eyecare professionals, including independent optometrists, along with ophthalmologists and opticians-owned practices, most...

• 2.9K

  Diagnostic Instrumentation

  Removing Roadblocks to Change: Advanced Instrumentation

  Investing in high-level instrumentation, such as digital retinal imaging, provides enhanced eyecare to patients, and it differentiates your practice from competitors.   

• 1.7K

  News Briefs Archive

  OptometryStudents.com Announces Alliance with International Vision Expo

  OptometryStudents.com (OS), a division of AOAExcel, (a wholly-owned subsidiary of the American Optometric Association), has announced a new alliance with International Vision...

• 2.3K

  News Briefs Archive

  Free Podcast: ABB CONCISE CEO on Staying Profitable in Optometry

  As a guest on the February 6 airing of The Power Hour, Industry veteran Angel Alvarez, the CEO of ABB CONCISE, gave...

• ROB Archives

  Feb. 27, 2013

  New This Week Vision Therapy: Improving the Lives of Our Patients Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau...

• 2.4K

  News Briefs Archive

  Alcon Premiers Water-Gradient Contact Lens Technology

  Alcon announced the introduction of water gradient technology that is employed in a new daily disposable contact lens scheduled to be available...

• 2.3K

  Practice Metrics

  What is Most Important to Patients in Communication About Vision Benefits?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients value communication that helps them better understand their vision benefits, according to...

• 3.6K

  Marketing

  Integrated Campaigns = Smarter Marketing

  By Agnes Palys, OD, FAAOTie together social media, search engine marketing, in-office and print advertising in a promotional campaign with an impact...

• 3.1K

  News Briefs Archive

  ACUVUE Offers Prom Grooming Guides

  Just in time for the 2013 prom season, ACUVUE Brand Contact Lenses offers helpful grooming advice for teens with the Girl’s and...

• 3.8K

  News Briefs Archive

  HOYA Launches Lenses to Combat Computer Vision Syndrome

  HOYA has re-launched SYNC in Phoenix so ECPs can help their patients combat the symptoms brought on by Computer Vision Syndrome (CVS)...

• 4.0K

  Social Media

  Social Media: Your Eye Health and Vision Education Tool

  By Steve Vargo, OD, MBAUse Facebook and other social media to educate patients on eye health and good vision. A simple wellness...

• Staff Education Center

  OpticiansHandbook.com

  The Opticians Handbook offers a wealth of online information for you and your staff, from common questions to new trends and topics....

• ROB Archives

  Feb. 20, 2013

  New This Week Increase Capture Rate with a Good Doctor-to-Staff Hand-Off Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes...

• 3.3K

  News Briefs Archive

  American Optical Services Nears 100th Practice Acquisition

  American Optical Services (AOS) is nearing its 100th practice acquisition, a milestone that comes just two–and–a–half years since the founding of the...

• 6.1K

  News Briefs Archive

  Unilens Vision Introduces Disposable C-Vue HydraVUE Multifocal Silicone Hydrogel Lens

  Unilens Vision Inc., which develops, licenses, manufactures, distributes and markets specialty contact lenses, announced the launch of its new silicone hydrogel disposable...

• 3.4K

  The Optometric Minute

  Key to Referrals: Work with Occupational Therapists

  Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says to generate referrals, work...

• 3.4K

  The Optometric Minute

  Vision Therapy: A Great Practice Builder

  Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says that if new in...

• 3.6K

  The Optometric Minute

  Acquiring the Tools to Practice Vision Therapy

  Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says that to learn more...

• 3.8K

  Managed Care

  Routine or Medical? Have the Conversation with Your Patient

  By Eric Botts, ODUnderstanding when to bill medical insurance versus routine billing can make the difference between profitability and potential revenue loss....

• 3.1K

  News Briefs Archive

  Now Is the Time to Review Your Retail Pricing

  ABB CONCISE’s Q1 2013 Retail Price Monitor is filled with changes that will help your practice maintain competitive pricing and margins on...

• ROB Archives

  Feb. 13, 2013

  New This Week Implementing Eyewear Measuring Technology Evan Kestenbaum, chief technology officer for GPN, producer of The EDGE, and co-owner of Optix...

• 2.3K

  Practice Metrics

  How Compliant Are One-Month Replacement Contact Lens Wearers?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour messaging to one-month replacement contact lens wearers seems to need improvement, according...

• 3.5K

  Marketing

  Effective Recall: Create Urgency and Make Scheduling Convenient

  Effective recall requires that you create a sense of urgency--and make scheduling convenient. Contact patients 13 months after their last annual examination...

• 2.9K

  The Optometric Minute

  Increase Capture Rate with a Good Doctor-to-Staff Hand-Off

  Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes that many practices can increase their eyewear capture rate by concentrating...

• 2.4K

  News Briefs Archive

  Altair Launches Revamped Web Site with Enhanced Account Tools

  Altair, home of such brands as Anne Klein, bebe, Revlon and Tommy Bahama, has launched a revamped AltairEyewear.com. The new site offers...

• 2.2K

  News Briefs Archive

  Transitions Optical Releases Multicultural Initiative Report

  A new report – Cultural Connections: The 2012 Multicultural Initiative Report – overviews Transitions Optical’s multicultural efforts to date, including research conducted;...