Making one of the hardest decisions for a practice owner. By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD...
Modeling professional behavior for staff.
Solutions to common patient scheduling challenges.
Cross-training employees to improve care & maximize profitability.
By ROB Editors Feb. 22, 2023 Referral relationships with other healthcare providers help you direct patients to the care they need while...
Specific actions that enable meaningful work-life balance.
Making a change that can turnaround no-show & recall rates.
Creating a consistently better experience for patients.
Business books that helped two ODs greatly improve their practice's operations.
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD March 2, 2022 Sustaining a profitable independent practice is an...
Referral relationships that springboard a practice.
Performance reviews that help power practice profitability.
A resource that can encourage patients to get treated and make a purchase.
Practice-building conversations with patients.
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD July 28, 2021 Staying connected to your patients is never...
Improvements that transform care & revenues.
Permanent changes from the pandemic making optometry practices better & more profitable.
The huge difference a simple renovation can make.
Cutting-edge technologies to better serve patients & build revenues.
Making 2020 a profitable year, despite the unprecedented difficulties.
Communication touch-points for both now and after the pandemic.
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD April 29, 2020 The COVID-19 crisis forced the shutdown of...
Tips to help you train with limited resources.
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Feb. 5, 2020 One new staff member can make a...
How to build valuable consult relationships.
Building a practice WITHOUT a focus on optical retail.
Help getting started on your growth plan.