All marketing Articles
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1.6KMarketingThe Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
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1.9KMarketingThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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1.2KMarketingOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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2.8KMarketingHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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7.0KMarketing4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
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3.0KMarketingMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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2.7KMarketing6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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2.9KMarketing6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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2.7KMarketing5 Examples of How I Market Aesthetic Optometry Services that Generated $14,000 Product Sales in Q1
Effective ways to market your aesthetic optometry services.
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3.0KMarketingThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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1.9KMarketingWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
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2.0KMarketingThe Community with $300 Billion of Spending Power You May Be Overlooking
Creating a more inclusive--and profitable--practice.
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3.9KMarketingHow I Am Marketing Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
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3.0KDigital StrategiesDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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3.7KMarketing3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
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3.3KMarketing3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
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1.7KMarketingWhy it’s the Most Wonderful Time of the Year…For a Christmas Marketing Campaign
Making the holiday season a time to reach out to your community.
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2.7KMarketing5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
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2.0KSocial MediaHow I Increased Engagement with My Practice’s Instagram Posts By 124%
Sponsored Content By Ansel T. Johnson, OD Dec. 16, 2020 Your patients spend substantial personal time on Facebook and Instagram. That time,...
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2.3KDigital Strategies6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
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4.5KMarketingCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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2.5KMarketingMarketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
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3.3KMarketing4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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3.7KMarketingBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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3.9KMarketingStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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5.9KOphthalmic LensesWinning with Social Media through Adversity
Learn how to leverage social media to create a more profitable practice.
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4.1KThe Optometric Minute3 Ways to Market Medical Eyecare for Less Than $500
Cost-effectively showcasing your medical eyecare.
