Re-thinking social-media marketing.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 11, 2019 Innovation in business is a popular topic, but does...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 27, 2019 It’s that time of year when you should be...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 20, 2019 With many ODs opting to sell to private-equity-backed buyers,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD It’s not what you know; it’s who you know. Here are the...
Help planning your fees for next year.
Oct. 30, 2019 Damon S. Dierker, OD, FAAO, of Eye Surgeons of Indiana, speaks with ROB Professional Editor Mark Wright, OD, FCOVD,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 30, 2019 Communicating with staff, patients and industry partners, like vendors,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 23, 2019 Crises, ranging from natural disasters, to technology malfunction, and...
Oct. 23, 2019
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 16, 2019 The management approach you take can have an impact...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 9, 2019 Rebates for annual supplies of contact lenses can be...
Oct. 9, 2019 FOCUS ON EVIDENCED-BASED MEDICINE. Only implement treatments learned in the classroom, or heard about at conferences, that have...
Important steps to take to protect your practice.
Oct. 2, 2019 Can a clinically trained OD think like a business person? Can these two mindsets be bridged? Here is an...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 25, 2019 You have one idea about how your products are...
Sept. 25, 2019 Telehealth offers expanded access to care, and the ability to virtually triage patients to determine those with the most...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 11, 2019 Staff members can help to provide a great patient...
Tips to be ready for audits--whenever they occur.
Sept. 4, 2019 Your timeline for exiting practice can be just as important to consider as sale price. Factors like how long...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 28, 2019 Would your patient come away from their experience in...
Growing profitability--regardless of managed care.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 14, 2019 Should an optometrist generating $500,000 in gross revenue be...
The array of choices open to today's ODs.
Documentation protocol to follow when dispensing products.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 31, 2019 Most patients don’t know that there is harmful blue...