The powerful model for customer service provided by Disney.
Key actions to keep sales from leaving your office.
By Benjamin Kachelman, OD April 21, 2021 Professional networking can take you to new heights as an optometrist. You can meet people...
A new opportunity to learn from accomplished peers.
By Jennifer L. Stewart, OD August 5, 2020 The pandemic has required our practices to implement new safety protocols, including social distancing...
A plan to profitably sell more blue-light filtering glasses.
The eyewear many of your patients need right now.
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
Tips for getting started in sports vision.
How one OD built a thriving sports-vision practice.
A metrics-based approach to improving optical profitability.
The question of whether to invest in practice real estate.
August 28, 2019 Your ability to optimize office space can make the difference between efficiently offering all of the services you seek...
Finding the best contact lenses for your patients.