Conversations that can launch an aesthetic optometry niche.
Easy, low-cost ways to create additional revenue streams.
Putting DEI beliefs & initiatives into action.
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
Effective ways to market your aesthetic optometry services.
Investments for 2022 that are likely to springboard growth.
Keeping CL patients in their lenses & capturing sales.
Secret to amassing a huge number of positive online reviews.
The challenges that made one practice better and more profitable.
A better way to serve patients & sell eyewear.
Investments that can save money & generate additional revenues.
Promoting diversity, equity & inclusion in optometry--and in your own practice.