A tool to take optical sales to the next level.
Guidance on protecting staff & practice in managing compensation.
Why patients sometimes choose their own path.
How to make the most of a new tax deduction.
How to know when discounts will work & when not.
Pitfalls to avoid--and correct--in frame inventory management.
The many benefits of concentrated focus.
Negotiating tactics for securing a great purchase price.
Millennial employee self-perceptions are not always accurate.
What you have to gain by working in a hospital.
How one OD optimizes professional meetings.
The question of whether to invest in practice real estate.
The difference the right optical hand-off can make.
Tips for gleaning insights from more seasoned ODs.
Getting more patients back in your office sooner.
Building a practice WITHOUT a focus on optical retail.
A look at growth potential in myopia management.
How to make training part of your growth plan.
Maximizing the advantages of your in-person optical shop.
Innovative approach to finding places for practice improvement.
How a spectacle lens can help build a wellness practice.
Minimizing the environmental impact of contact lenses.
The financial benefits of the right optometric alliance.
One OD shares how she found a mode of practice that suited her.
How to discover--and enhance--practice value.
What men and women practice owners do & don't have in common.
Changes on the horizon for optometry.