Changes spurred by the pandemic that will permanently benefit patients & practice.
Tips on optimizing Google Ads to promote your practice.
Using the new E/M codes to maximize reimbursement in optometry practices.
Permanent changes from the pandemic making optometry practices better & more profitable.
Learn about what the science of prism can do for your patients.
Making changes to your practice that will enable you to emerge stronger from the pandemic.
New educational resources for you & your staff.
An annual exercise to help you reduce accounts receivables.
Using lessons from outside of optometry to provide better care & spur practice growth.
Applying pandemic survival strategies to the business long-term.
Exciting opportunities that await in the post-pandemic world.
Creating core values for your practice to enhance care & profitability.
Learn how to use online marketing to create a more profitable 2021.
Enhancing safety--and preventing phoropter fogging.
Bold, new steps OD schools are taking to increase Black & minority representation.
The difference a highly visible location makes to practice growth.
One OD's experience getting vaccinated against COVID-19.
What to do when staff has been exposed to or tests positive for COVID-19.
One OD's key takeaways from the experience of opening a practice cold.
Finding the best, most economical PPE for your practice.
Developing staff for better-served patients & a more profitable practice.
Keys to achieving full forgiveness of PPP loans.
Keys to ensuring an efficient, pleasant patient visit--despite a raging pandemic.
Tips for keeping multifocal CL wearers highly satisfied--and in their lenses long-term.
Moving past a practice growth plateau to build a better, stronger practice.
Changes that provide a better patient experience while generating revenues.
One OD's path to optometry & what it teaches about the value of flexibility.