Simple ways to make a big, positive impact on optical sales.
Sponsored Content By Kirsten Turrisi, OD When patients visit your office, you want to deliver the best of care. That includes ensuring...
A better way to train opticians to work with patients.
Changes that move the needle on eyewear sales.
Actions to take to better compete as an independent.
Try doing these two things to change your capture rate for the better.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Sponsored Content By Matthew Ward, OD Presbyopic patients are eager to hear solutions that will help them recapture a sense of youthful...
Free resources to help you boost sunwear sales.
The art of successful progressive prescriptions & sales.
Making it easy for patients to browse your merchandise ahead of time online.
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
Conversations that can keep purchases inside your office.
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
Additions to your practice that will transform the patient experience.
Providing eye strain relief & enhanced quality of life.
Help in boosting the performance of your optical.
The difference instate rebates make to patients & profitability.
The importance of being there exactly when patients need you.
Sponsored Content By Shelley Smith, ABOC, CPOA, and Donald Waugh, LDO Dec. 15, 2021 Insurance verification can be challenging for both practices...
The resource helping one practice's revenue per patient soar.
Easy ways to get huge results in optical sales.
Practice-changing improvements boosting care & profitability.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 21, 2021 Optical sales have been challenged during the pandemic. Here...