How to sell more contact lenses & increase annual supply sales.
A progressive lens that may make both patients' & staff lives easier.
Creating optical displays worthy of a high-end dispensary.
Wisdom from opticians that can change sales trajectory.
Specific actions to positively impact frame capture rate.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
Changes that significantly shifted capture rate--for the better.
Software with the potential to transform optical sales.
Simple ways to make a big, positive impact on optical sales.
A better way to train opticians to work with patients.
Actions to take to better compete as an independent.
Try doing these two things to change your capture rate for the better.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Sponsored Content By Matthew Ward, OD Presbyopic patients are eager to hear solutions that will help them recapture a sense of youthful...
Free resources to help you boost sunwear sales.
The art of successful progressive prescriptions & sales.
Making it easy for patients to browse your merchandise ahead of time online.
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
Conversations that can keep purchases inside your office.
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
Additions to your practice that will transform the patient experience.
Providing eye strain relief & enhanced quality of life.
Help in boosting the performance of your optical.
Changes that move the needle on eyewear sales.