All increasing sales Articles
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1.5KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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4.4KContact LensesHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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948Practice MetricsWhat’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.
How to calculate for improvement your key capture rates.
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4.8KPractice ManagementHow We Reduced Our Exam-Onlys 10% & Are Poised Now to Increase Annual Revenues $100K+
Actions to reduce exam-onlys & make revenues soar.
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2.2KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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1.9KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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2.1KInsights From Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
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2.8KOphthalmic LensesThe Progressive Lens that Just Works–for Both Patients AND Opticians
A progressive lens that may make both patients' & staff lives easier.
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1.7KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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4.0KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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2.7KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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7.0KContact LensesCompeting with Online Retailers: Why We Sell 2 CL Boxes More Per CL Exam Now
How to sell more contact lenses & increase annual supply sales.
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1.7KInsights From Our Editors5 Solutions to 5 Major Practice Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
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2.4KInsights From Our Editors5-Step Success System for Selling Products & Services in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
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3.5KFrames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
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3.8KFramesThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
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4.2KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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2.5KPractice ManagementThe ROI of 3 Changes Empowering Me to Better Compete as an Independent
Actions to take to better compete as an independent.
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2.7KInsights From Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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5.1KFrames2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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554Contact LensesA Resource that Enables More Patients to Benefit from Multifocal CLs
Sponsored Content By Matthew Ward, OD Presbyopic patients are eager to hear solutions that will help them recapture a sense of youthful...
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1.8KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
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3.9KOphthalmic LensesSecret to Achieving 82% Multifocal Sales in Progressive Lenses
The art of successful progressive prescriptions & sales.
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1.4KNews Briefs Archive3 Reasons Why Your Optical Inventory Should Be Online NOW!
Making it easy for patients to browse your merchandise ahead of time online.
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2.3KFramesThe Significant Money Walking Out Your Door & How to Capture It
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
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1.7KFrames4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
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Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
