By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...
3.0K
Frames
FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical
By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.
4.1K
Frames
Increase Revenue with a Frames Turnover Strategy
By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.
2.1K
News Briefs Archive
Eyecessorize Creates Eyewear-Themed Videos for Consumers
The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos...
3.3K
Frames
Increase Optical Profits with Needs-Based Selling
By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”
4.0K
Frames
Differentiate Your Optical By Featuring Only Independent-Brand Frames
By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.
3.7K
Frames
Trunk Shows: How to Boost Revenues in a Day
By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...
2.4K
News Briefs Archive
C&E Vision and Luxottica Contest: Win a Practice Makeover
C&E Vision Services, Inc., a national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner...
2.1K
Insights From Our Editors
How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...
4.4K
Frames
Eight Ways to Enhance the Patient Experience in Your Dispensary
By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...
3.1K
Frames
Warranty Policy: Show Patients You Stand Behind Quality Optical Goods
By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...
2.1K
Insights From Our Editors
How Many Practices Create a Frames Database?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany practices still haven’t decided to invest in a frames database, according to...
Promotional Opportunity: New Insurance Provider Program
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOManaged care promotional programs offer visibility and cost savings for participants. Here is one practice’s...
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Insights From Our Editors
Which Comes First: Lens or Frame Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...
2.6K
Insights From Our Editors
How Long Does it Take Most Consumers to Choose Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...
2.3K
Insights From Our Editors
What Motivates Patients to Shop for and Purchase Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...
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News Briefs Archive
Frames Data Adds Scroll Feature
Frames Data, a leading provider for optical business solutions, has launched a new scroll feature on its website, designed to allow visitors...
3.8K
Frames
Handoff to Optician: Set Up a No-Fail System
By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...
4.0K
Frames
Frames Inventory Support Tool: Your Practice Management System
By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...
3.0K
Frames
Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical
By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...
3.7K
Frames
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...
2.8K
Frames
Trunk Show: Plan Well and Reap the Benefits
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...
2.1K
Frames
Pay in Full at Time of Order = Better Patient Experience
By Ally Stoeger, ODRequiring patients to pay for eyeglasses in full at the time the order is placed can sweeten the pleasure...
