All frames Articles
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2.6KContact LensesHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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2.6KFramesThe Pricing Strategy Lowering Our COGS by Almost 10% While We Maintain a $564 Revenue-per-Exam
Creating pricing that works for both patients & practice profitability.
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1.7KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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1.6KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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1.6KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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3.7KFramesHow We Are Wowing Patients with Fast, Convenient Eyewear
Finishing technology that changes your patient service & profitability.
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3.8KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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2.5KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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5.0KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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3.3KFrames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
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3.9KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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4.9KFramesThe Revolutionary Rebate that Helped Us Sell 5 Pairs of Glasses to One Patient
A tool to help you springboard optical sales.
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4.9KFrames2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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3.1KFrames3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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5.4KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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5.0KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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3.6KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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4.0KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
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7.2KFramesDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
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3.8KFramesWhy >50% of Appointments Captured By Your Competitors Happen While You’re Closed
The importance of being there exactly when patients need you.
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3.9KFramesThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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4.4KFramesHow a Mindset Shift in Optical Generated a 25% Year-Over-Year Increase in Net Revenue for the Last 3 Years
A new way to approach frame board management & eyewear sales.
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6.2KFrames3 Things We Did to Increase Capture Rate By 15%
Specific actions to take to significantly increase capture rate.
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3.6KFrames10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
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4.3KFramesA Powerful Secret to My Optical’s Success
A key resource to boost optical sales.
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2.5KFramesTop 5 Ways to Increase Eyewear Purchases By Women
How to capture sizable sales from women patients and shoppers.
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3.4KFramesThe Digital Storefront Boosting My Practice’s Frame Capture Rate 13% Year-Over-Year
Technology that primes patients to purchase.
