May 1, 2019 The VM Summit, “Decoding the Consumer,” highlighted opportunities to enhance the collection and application of patient data toward improving...
By Eric R. Ritchey, OD, PhD, FAAO This is the third in a series of excerpts from the newly posted ROB Special...
April 24, 2019 Steve Vargo, OD, of IDOC, advises that practices lacking strong, well-thought-out leadership will fall prey to default leadership that...
What Astigmatics Say About Contact Lens Wear Jim Hoffman, OD, FAAO Orange Park Eye Center Orange Park, FL To Jim Hoffman, OD,...
By Suzanne LaKamp, OD, FAAO April 17, 2019 Practice culture is dependent on more than the practice owner and leader; all doctors...
April 17, 2019 There are great practice-building opportunities for optometrists in dry eye, myopia management, concussion therapy and early detection of Alzheimer’s...
By Carla Gasparini, OD April 10, 2019 A practice of high-income patients, capable of purchasing multiple pairs of luxury eyewear, is one...
April 10, 2019 Specialty contact lenses give your practice an opportunity to serve patients in serious need of visual solutions, while creating...
Closing the Knowledge Gap Gina Wesley, OD, FAAO Complete Eye Care of Medina Medina, MN When it comes to helping patients figure...
April 3, 2019 Hospitals offer optometrists the chance to be part of a health-care team providing optometric medical care for the patient....
By Maria Higgins, OD March 27, 2019 Your practice culture influences the patients you attract to your office. It also guides the...
March 27, 2019 Vision Expo East in New York City offered a glimpse of current patient needs, and the many coming technologies ...
March 20, 2019 Richard Edlow, OD, “The Eyeconomist,” shares a data-based analysis showing that only about one-fourth of ODs are meeting the...
By Steve Sunder March 13, 2019 Your support staff members often are motivated on their own to help patients, but offering monthly...
Richard Edlow, OD, known as “The Eyeconomist,” provides a forecast of where growth will be found for optometry over the next 15...
March 6, 2019 ODs generally try to drive practice growth by increasing exam volume, but high volume for fixed or declining reimbursement...
By Anthony Record Feb. 27, 2019 Whether it’s the clothes we wear, or the car we drive, we all like to think...
Feb. 27, 2019 SECO International traveled to New Orleans this year, and the program was world-class. Here are highlights from CE, MedPro360,...
Feb. 20, 2019 The Consumer Electronics Show, held in Las Vegas in January, showcased autonomously driven cars, robots and drones with guidance...
Feb. 13, 2019 Barry Tannen, OD, FCOVD, describes how he is changing the focus and business structure of his 30-year-old practice–away from...
Feb. 6, 2019 Innovations in electronics are increasingly dependent on visual guidance systems, reports Andrew Karp of VM and 20/20, who recently...
By Aaron Neufeld, OD, FAAO Jan. 30, 2019 When I bought my practice two and a half years ago, I took ownership...
By Adam Cmejla, CFP® Jan. 23, 2019 The beginning of the year offers a fresh slate to do better. One area many...
Jan. 23, 2019 You want a fun, energetic optical, but you also want peace and quiet in your exam rooms. Here’s how...
Key Points from the ROB Special Report Opportunities & Business Strategies in Myopia Management This is the first in a series of...
How to make it more likely your patients follow your full treatment plan.
January 9, 2018 Exceeding a patient’s expectations means creating a smooth, friction-free experience. Here’s how one practice improved its intake system, and...