Sponsored Content Key Metrics Management Dec. 18, 2019 By Susan Keene, OD I began practice with the expectation that I would provide...
Sponsored Content By Alison Halpin, OD Dec. 18, 2019 Twenty months ago, I opened the doors to my eyecare practice. After six...
A metrics-based approach to improving optical profitability.
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...
By Steve Sunder Nov. 27, 2019 When it comes time to sell your practice, you have many options. One of those that...
Nov. 27, 2019 A webinar co-hosted by EyeCarePro and Jobson’s Review of Optometric Business focuses on the essential elements of successfully planning...
SPONSORED CONTENT BY STEVEN TURPIN, OD, MS Presenting Ortho-K to patients and parents can be an uphill climb. You often need to...
The difference the right alliance can make.
Nov. 13, 2019 Global eye health, the need for refraction and eyewear in underserved populations, as well as cutting-edge technology, were hot...
By ROB Editors Patients/consumers go through six steps in making a purchasing decision, and in healthcare, this is commonly called the “path...
Nov. 6, 2019 Preparing to sell a practice to a private-equity-backed buyer requires careful planning to maximize the purchase price, and to...
SPONSORED CONTENT BY STEVEN TURPIN, OD, MS Your success rate with Ortho-K is linked to several factors: good patient selection, taking accurate...
Oct. 30, 2019 Damon S. Dierker, OD, FAAO, of Eye Surgeons of Indiana, speaks with ROB Professional Editor Mark Wright, OD, FCOVD,...
By Paul Levine, OD, FIAOMC, FAAO Oct. 30, 2019 As the myopia epidemic continues to afflict billions of people across the globe,...
Oct. 23, 2019
Adding myopia management services to a practice means giving voice to those who have not previously had an easy way to get...
By Matthew Martin, OD, FIAOMC Potential Ortho-K candidates can be lost if they think it’s too complicated, too risky, or if they...
Sponsored Content By Catherine M. Ferentini, OD Oct. 16, 2019 Managed care, along with other pressures, like online retail and competition from...
Oct. 9, 2019 FOCUS ON EVIDENCED-BASED MEDICINE. Only implement treatments learned in the classroom, or heard about at conferences, that have...
Sponsored Content By Zvi Pardes Head of Content Marketing, EyeCarePro Oct. 2, 2019 There are three essential things your practice web site...
Oct. 2, 2019 Can a clinically trained OD think like a business person? Can these two mindsets be bridged? Here is an...
Sept. 25, 2019 Telehealth offers expanded access to care, and the ability to virtually triage patients to determine those with the most...
Sponsored Content By Lisa Heuer, OD Sept. 18, 2019 When a patient becomes presbyopic, his or her quality of life is compromised....
Sept. 18, 2019 ROB is conducting a nationwide series of seminars in the opportunities offered by private equity-backed firms that are acquiring...
Sept. 11, 2019 Success with myopia management relies on your ability to educate patients and their parents on the value of the...
Sept. 4, 2019 Your timeline for exiting practice can be just as important to consider as sale price. Factors like how long...
By Eric Rettig, OD Sept. 4, 2019 Scleral lenses give you an opportunity to serve patients with significant visual challenges. This area...