By Peter J. Cass August 9, 2017 Satisfied patients who return and refer others, and the retention of employees, are two separate...
August 9, 2017 Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, discuss the under-served needs of rural communities. They recommend that OD...
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
August 2, 2017 Eric M. White, OD, poses a tough question: “With smartphones, telemedicine and online eyewear reconfiguring consumer access to vision...
Sponsored Content Why total contact lens revenues don’t meet expectations Recent data analysis suggests that ECPs are effectively capturing nearly 80 percent1...
Key sales-friendly features of a profitable optical.
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
Sponsored Content By Ken Krivacic, OD, MBA July 19, 2017 As with any human interaction, patients often don’t tell you and your...
July 19, 2017 It’s in optometrists’ interest to encourage state associations to support the Think About Your Eyes (TAYE) campaign, says Sue...
By Colleen Hannegan, ABOC, CPO July 12, 2017 A great manager trains and delegates to employees in a way that encourages them...
Sponsored Content By Casey Packer, OD July 12, 2017 Practice ownership comes with a lot of responsibilities, and sometimes it can be...
July 12, 2017 Kenneth Daniels, OD, FAAO, Dipl., ABO, and Dave Anderson, OD, offer insights at this year’s AOA Optometry’s Meeting in...
July 5, 2017 Shopping online is so pervasive today that bricks’n’mortar retailers (including optical retailers) are adding online-style features in their shops....
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 5, 2017 Many of the procedure codes we use in medical...
By Suzanne LaKamp, OD, FAAO July 5, 2017 When an OD joins a practice, there is a learning curve. The doctor must...
June 28, 2017 Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, believe you must create a wow experience for the patient, which...
Three social media marketing examples to follow.
June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
By Peter J. Cass, OD June 14, 2017 Your staff can be the engine that drives your practice’s efficiency. They work for...
June 14, 2017 Owning the building and land where you practice is a profitability-builder, says John C. Pack, OD. Learn how to...
When you think it's medically necessary, and an insurance company doesn't.
June 7, 2017 Eric M. White, OD, believes that building value with patients depends on doing little things right. He e-mails a personalized thank you...
May 31, 2017 Bryan Wolynski, OD, has built a low-vision specialty within his practice, and he incorporates the OrCam system, which allows...
By Aaron Neufeld, OD May 24, 2017 Marketing needs to return more than it costs. Marketing return on investment (ROI) is measured by...
May 24, 2017 Laurie Sorrenson, OD, FAAO, says it’s not enough just to meet patient expectations. She and her staff seek to...
By Mary E. Boname, OD, MS, FAAO May 17, 2017 I’ve built my practice on the relationships I’ve forged with my patients,...