All featured Articles
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1.1KMarketingStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
By Susan Resnick, OD, FAAO, FSLS July 8, 2020 Like most practices, our revenues are lagging behind where they should be due...
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983Medical ModelSkincare & Eyes Patient Education: Ingredients to Avoid, Products to Recommend
By Melissa Barnett, OD, FAAO, FSLS, FBCLA July 8, 2020 Many of your patients use facial skincare products that are negatively impacting...
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878Managed CareInsurance Processing Tool Helping to Facilitate 20% Annual Growth
Sponsored Content By Kara E. Ramsey, OD July 8, 2020 It may seem intimidating, but dropping managed care plans actually represents a...
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972The Optometric MinuteR&D Tax Credit: How My Practice Optimizes It–and Yours Can Too
July 8, 2020 Casey Packer, OD, shares details on a tax credit little known to many optometrists–the Research and Development tax credit....
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1.4KPractice ManagementMaking Up for Lost Time: The Key Changes Fueling My Practice’s Shutdown Recovery
By Maria Sampalis, OD July 1, 2020 After months of practice closures, your patients need you–and you need them. With patients returning...
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1.0KPatient ExperienceHow to Have Emotionally Intelligent Payment Conversations with Patients
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center June 24, 2020 When you prescribe eyewear to improve your patients’...
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1.7KTelemedicineTelemedicine Technologies for Optometry
Special Report Telemedicine: The Time for Optometry is Now By Robert Burke June 17, 2020 New and effective technologies always find their...
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3.8KPractice ManagementRecouping Lost Revenues: A Few Strategies We Are Implementing
By Ian G. Whipple, OD June 17, 2020 The COVID-19 practice shutdowns, which typically lasted at least two months, have taken a...
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3.5KPractice ManagementPost-Pandemic Shopko Optical: Our Approach to Reopening
By Kirk Lauterback COO, Shopko Optical June 10, 2020 It’s no secret that our lives have changed radically in the wake of...
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2.1KPatient ExperienceOur New Patient Experience & Optical Shopping Process
By Michael Kling, OD June 3, 2020 As we reopen our practices, our patients’ experience has changed, including their time in our...
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13.2KPractice ManagementCOVID-19 Practice Survival Center: Help from ROB & Beyond–Updated Weekly
A compendium of articles, updated weekly, from Review of Optometric Business and other Jobson publications, along with resources from industry partners, and...
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1.9KPractice ManagementThe Technology & Other Strategies Facilitating My Reopening
By Amanda Barker-Assell, OD May 20, 2020 Practice reopenings come with many needs, from patient and staff communication, and new safety protocols,...
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1.3KThe Optometric Minute3 COVID-19 Business Continuity Strategies
May 20, 2020 COVID-19 practice closures have challenged our financial security and ability to provide care. Here are a few business continuity...
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2.4KMarketingHow We Will Market Our Reopening & Spur Post-Pandemic Sales
By Ian G. Whipple, OD May 13, 2020 With practices slowly reopening across many parts of the country, it is now time...
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4.6KPractice ManagementOur Post-Pandemic Patient Safety Check Process & Other Practice Enhancements
By Bradley J. Richlin, OD May 13, 2020 Practice life after the pandemic will be anything but normal as we once knew...
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5.5KPatient ExperienceCOVID-19: What We Will Be Asking of Patients After Reopening
By Jennifer Stewart, OD May 6, 2020 When our practices reopen, both we and our patients will have a changed experience to...
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4.3KPractice ManagementCOVID-19: Our Approach to Staying Ahead of the Crisis
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD April 29, 2020 The COVID-19 crisis forced the shutdown of...
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4.3KPractice ManagementCOVID-19 Resource Center: Practice Survival Tools to Get You Through the Crisis
Sponsored Content By Dave Brown President and CEO, IDOC April 15, 2020 IDOC Practice Finance Consultant Nathan Hayes recently shared that after a...
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7.1KPractice ManagementCOVID-19: Tasks to Keep Doing Inside a Closed Office
By Jennifer L. Stewart, OD April 8, 2020 Your office is closed, but that doesn’t mean it’s necessarily time to send staff...
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4.3KSoftware Solutions/EHR9 Major Ways Outsourcing Our Billing Was Profitable for My Practice
Sponsored Content By Scott Snowberger, OD April 8, 2020 For any small or growing eyecare practice, managing cash flow can be a...
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4.5KStaff ManagementTraining Staff in a Small Office: How to Make a Little Go a Long Way
Tips to help you train with limited resources.
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1.2KStaff ManagementRecipe for Success: My Practice’s Formula for Hiring Great Employees
By Mesheca C. Bunyon, OD March 18, 2020 Your employees are the reason patients will return to, or avoid, your office. If...
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927Digital StrategiesPay-per-Click Advertising: How to Use It to Keep Your Exam Chair Filled
Sponsored Content By Steve Poley Product Manager, EyeCarePro March 18, 2020 Every business day, the average optometry office needs 10-12 patients booking...
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1.5KThe Optometric Minute5 Ways to Make Your Practice Better for Senior Patients
March 11, 2020 The senior population is growing fast. Nearly 15 percent of the U.S. population are now seniors, according to the...
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1.3KThe Optometric Minute5 Things to Do to Prevent Practice Data Breaches
March 4, 2020 In today’s environment of privacy concerns, data breaches, ransomware and heavy HIPAA regulation, ODs need to be extra careful...
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4.5KPatient ExperienceStep-by-Step: Seeing Your Practice Through Your Patient’s Eyes
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
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1.5KThe Optometric Minute3 Ways I Compete With Online Retailers
Feb. 26, 2020 Optometry is facing challenges from competitors like online retailers, optical chains and a new consumer mindset. People want their...
