All featured Articles
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24Patient ExperienceHow to Use the Experience in Your Office to Generate Friends & Family Referrals
By Linda Conlin, Licensed Optician Jan. 29, 2020 The experience patients have in your office can increase–or drastically decrease–the chances they will...
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29Marketing10 Ideas for Using Live-Streaming Video to Market Your Practice
By Maria Higgins, OD Jan. 29, 2020 Video is a powerful way to market your practice, especially when that video is live...
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163Practice MetricsTo Understand Profitability, Differentiate Clinical vs. Optical Revenues
Sponsored Content By Brandon Blaker, OD Jan. 29, 2020 Practice profitability is best measured by revenue per patient exam, but this key...
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171WebinarThe Art of the Trunk Show
A webinar that will show you how to create and deliver a top-selling trunk show.
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419Software Solutions/EHRHITRUST: What It Is & How It Could Prevent a Data Breach and HIPAA Violations
By Ken Lynch Jan. 22, 2020 Breaches of health-care data are all too common. In fact, healthcare surpasses every other sector in...
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922WebinarDispensing No-Glare Lenses: Increasing Penetration & Profitability
View a new webinar produced by Essilor detailing the no-glare market, dispensing best practices and how to overcome price objections.
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425Patient ExperienceHow Consumers Do Additional Research on Treatments, Products & Providers
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
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1.1KSoftware Solutions/EHR4 Ways the Right EHR Software Will Give Your Practice an Unfair Advantage
Sponsored Content By Kim Castleberry, OD Jan. 15, 2020 In 1983, I founded Plano Eye Associates. Today, we are a multi-million-dollar practice...
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1.4KManaged CareNew Benefits Management Tool Proven to Drive Appointments
Sponsored Content By Erika Jurrens, MBA Executive Senior-Vice President, ABB Optical Group Jan. 8, 2020 You prescribe the vision correction products and...
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2.8KStaff Management5 Common Management Mistakes & How to Avoid Them
Management mishaps to steer clear of.
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5.6KDiagnostic InstrumentationThe OCT that Grew a Wellness Program & Generates $12,000+ Monthly
An instrument that revolutionizes wellness care.
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5.5KMyopia ManagementMyopia Management: Technology to Invest In
By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...
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5.8KFinancesHow to Analyze Your P&L and Save Over $98,000 Annually
Using your P&L to guide cost-cutting.
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1.7KStaff ManagementHiring New Staff Members: How To Do It So You Don’t Regret It
Secrets to hiring success.
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5.7KDiagnostic InstrumentationDark Adaptation Diagnostic Technology: ROI Winner
Help better caring for AMD patients.
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1.0KThe Optometric MinuteHow Patient Financing Works in a High-End Medical Eyecare Practice
Dec. 18, 2019 Patient financing can help build a high-tech medical eyecare practice by enabling patients to fulfill treatment plans with high...
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1.6KPractice MetricsHow to Use a Data Dashboard to Manage & Grow Professionally
Sponsored Content Key Metrics Management Dec. 18, 2019 By Susan Keene, OD I began practice with the expectation that I would provide...
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1.3KSoftware Solutions/EHRThe EHR Software That Will Make You More Efficient in 2020
Sponsored Content By Alison Halpin, OD Dec. 18, 2019 Twenty months ago, I opened the doors to my eyecare practice. After six...
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1.1KThe Optometric MinuteHow to Expand Your Optical & Track Revenue Growth
A metrics-based approach to improving optical profitability.
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976Patient ExperienceHow Consumers Research Providers
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...
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1.2KPractice TransitionsHow to Prepare to Sell Your Practice to a PE-Backed Buyer
By Steve Sunder Nov. 27, 2019 When it comes time to sell your practice, you have many options. One of those that...
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1.0KWebinarMaking Great Optometry Marketing Campaigns
Sponsored Content Nov. 27, 2019 A webinar co-hosted by EyeCarePro and Jobson’s Review of Optometric Business focuses on the essential elements of...
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982Myopia ManagementGetting to Yes with Ortho-K: Overcoming Patient Hesitations & Misconceptions
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1.4KPractice ManagementHow to Find the Right OD Alliance–One that Offers 2:1 ROI Through Vendor Rebates
The difference the right alliance can make.
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1.1KThe Optometric MinuteHighlights from the American Academy of Optometry
Nov. 13, 2019 Global eye health, the need for refraction and eyewear in underserved populations, as well as cutting-edge technology, were hot...
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1.3KPatient ExperienceHow Consumers Research Optical Products & Treatment Options
Sponsored Content >>Click HERE or the image above to download “How Consumers Research Optical...
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1.2KThe Optometric MinutePlanning for Transition: Getting Your Practice In Order
Nov. 6, 2019 Preparing to sell a practice to a private-equity-backed buyer requires careful planning to maximize the purchase price, and to...
