All featured Articles

Succeeding with Ortho-K

The resources you need to succeed with Ortho-K.

3 Most Powerful Exam Room Questions to Ask Patients

By Masoud Nafey, OD, FAAO Feb. 19, 2020 The time you have with patients in the exam room is precious. It’s your...

5 Tips to Make Pretesting an Eye Health AND Practice Profitability Winner

By Adam Cmejla, CFP® Feb. 19, 2020 This is the second of two articles by Adam Cmejla, CFP,® on evaluating practice fees...

4 Ways We Recruit Highly Performing Employees

By Katie Greiner, OD, MS, MBA, FAAO Feb. 19, 2020 Your employees are the heartbeat of your practice, serving as a first...

How Consumers Research Payment Options & Consider Finances

Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...

Getting to Yes: Success Tips in Ortho-K

<<Click HERE to explore the Ortho-K Knowledge Bank for tips and best practices on making Ortho-K work for both your patients and...

The $150,000+ Annual Difference Adding 1 New Full-Time Employee Made

By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Feb. 5, 2020 One new staff member can make a...

Finding the Buyer Right for Your Patients, Staff–and You

Sponsored Content By Chris Hobson, OD Feb. 5, 2020 Deciding to sell your practice is a huge decision. Deciding on the right...

To Understand Profitability, Differentiate Clinical vs. Optical Revenues

Sponsored Content By Brandon Blaker, OD Jan. 29, 2020 Practice profitability is best measured by revenue per patient exam, but this key...

The Art of the Trunk Show

A webinar that will show you how to create and deliver a top-selling trunk show.

Dispensing No-Glare Lenses: Increasing Penetration & Profitability

View a new webinar produced by Essilor detailing the no-glare market, dispensing best practices and how to overcome price objections.

How Consumers Do Additional Research on Treatments, Products & Providers

Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...

5 Common Management Mistakes & How to Avoid Them

Management mishaps to steer clear of.

The OCT that Grew a Wellness Program & Generates $12,000+ Monthly

An instrument that revolutionizes wellness care.

Myopia Management: Technology to Invest In

By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...

How to Analyze Your P&L and Save Over $98,000 Annually

Using your P&L to guide cost-cutting.

Hiring New Staff Members: How To Do It So You Don’t Regret It

Secrets to hiring success.

Dark Adaptation Diagnostic Technology: ROI Winner

Help better caring for AMD patients.

How Patient Financing Works in a High-End Medical Eyecare Practice

Dec. 18, 2019 Patient financing can help build a high-tech medical eyecare practice by enabling patients to fulfill treatment plans with high...

How to Use a Data Dashboard to Manage & Grow Professionally

Sponsored Content Key Metrics Management Dec. 18, 2019 By Susan Keene, OD I began practice with the expectation that I would provide...

The EHR Software That Will Make You More Efficient in 2020

Sponsored Content By Alison Halpin, OD Dec. 18, 2019 Twenty months ago, I opened the doors to my eyecare practice. After six...

How to Expand Your Optical & Track Revenue Growth

A metrics-based approach to improving optical profitability.

How Consumers Research Providers

Sponsored Content >>Click HERE or the image above to download “How Consumers Research Providers”>> Patients, who also are consumers who make buying...

How to Prepare to Sell Your Practice to a PE-Backed Buyer

By Steve Sunder Nov. 27, 2019 When it comes time to sell your practice, you have many options. One of those that...

Making Great Optometry Marketing Campaigns

Nov. 27, 2019 A webinar co-hosted by EyeCarePro and Jobson’s Review of Optometric Business focuses on the essential elements of successfully planning...

Getting to Yes with Ortho-K: Overcoming Patient Hesitations & Misconceptions

How to Find the Right OD Alliance–One that Offers 2:1 ROI Through Vendor Rebates

The difference the right alliance can make.