All featured Articles
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138Software Solutions/EHRChoosing & Optimizing Patient Engagement Software
By Chad Fleming, OD March 26, 2020 Patient engagement software, which allows you to keep in touch with patients and remind them...
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404Managed CareThe Tool Helping Us Capture 60-70% of Vision-Plan Patients Who Contact Us
Sponsored Content By Kathleen Brasfield, OD March 25, 2020 Being out-of-network is a common reason patients decide not to visit a practice....
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895Staff ManagementTraining Staff in a Small Office: How to Make a Little Go a Long Way
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD March 25, 2020 Training staff is daunting for any office,...
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545Contact LensesThe Multifocal Contact Lens Spurring Practice & Profitability Growth
Sponsored Content By Jennifer A. Dattolo, OD, FCOVD March 25, 2020 When patients become presbyopic, there are often worries about inconvenience. Who...
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474Staff ManagementRecipe for Success: My Practice’s Formula for Hiring Great Employees
By Mesheca C. Bunyon, OD March 18, 2020 Your employees are the reason patients will return to, or avoid, your office. If...
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635Digital StrategiesPay-per-Click Advertising: How to Use It to Keep Your Exam Chair Filled
Sponsored Content By Steve Poley Product Manager, EyeCarePro March 18, 2020 Every business day, the average optometry office needs 10-12 patients booking...
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581The Optometric Minute3 Ways to Market Medical Eyecare for Less Than $500
March 18, 2020 Medical eyecare is a needed service that can help build revenues, offsetting the competition for product sales from online...
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845The Optometric Minute5 Ways to Make Your Practice Better for Senior Patients
March 11, 2020 The senior population is growing fast. Nearly 15 percent of the U.S. population are now seniors, according to the...
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736The Optometric Minute5 Things to Do to Prevent Practice Data Breaches
March 4, 2020 In today’s environment of privacy concerns, data breaches, ransomware and heavy HIPAA regulation, ODs need to be extra careful...
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3.2KPatient ExperienceStep-by-Step: Seeing Your Practice Through Your Patient’s Eyes
By Justin L. Manning, OD, MPH, FAAO Feb. 26, 2020 Your patients see things differently than you or your staff do. You...
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1.0KThe Optometric Minute3 Ways I Compete With Online Retailers
Feb. 26, 2020 Optometry is facing challenges from competitors like online retailers, optical chains and a new consumer mindset. People want their...
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546PodcastsSucceeding with Ortho-K
The resources you need to succeed with Ortho-K.
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369Doctor Patient Relations3 Most Powerful Exam Room Questions to Ask Patients
By Masoud Nafey, OD, FAAO Feb. 19, 2020 The time you have with patients in the exam room is precious. It’s your...
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1.3KPatient ExperienceHow Consumers Research Payment Options & Consider Finances
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
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644PodcastsGetting to Yes: Success Tips in Ortho-K
<<Click HERE to explore the Ortho-K Knowledge Bank for tips and best practices on making Ortho-K work for both your patients and...
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839Vision TherapyThe $150,000+ Annual Difference Adding 1 New Full-Time Employee Made
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Feb. 5, 2020 One new staff member can make a...
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1.6KPractice TransitionsFinding the Buyer Right for Your Patients, Staff–and You
Sponsored Content By Chris Hobson, OD Feb. 5, 2020 Deciding to sell your practice is a huge decision. Deciding on the right...
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1.5KPractice MetricsTo Understand Profitability, Differentiate Clinical vs. Optical Revenues
Sponsored Content By Brandon Blaker, OD Jan. 29, 2020 Practice profitability is best measured by revenue per patient exam, but this key...
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767WebinarThe Art of the Trunk Show
A webinar that will show you how to create and deliver a top-selling trunk show.
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1.4KWebinarDispensing No-Glare Lenses: Increasing Penetration & Profitability
View a new webinar produced by Essilor detailing the no-glare market, dispensing best practices and how to overcome price objections.
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1.5KPatient ExperienceHow Consumers Do Additional Research on Treatments, Products & Providers
Sponsored Content >>Click HERE, or the image above, to download “How Consumers Do Additional Research on Treatments, Products & Providers>> Patients, who...
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3.2KStaff Management5 Common Management Mistakes & How to Avoid Them
Management mishaps to steer clear of.
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6.4KDiagnostic InstrumentationThe OCT that Grew a Wellness Program & Generates $12,000+ Monthly
An instrument that revolutionizes wellness care.
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6.1KMyopia ManagementMyopia Management: Technology to Invest In
By Daniel Press, OD, FCOVD Feb. 27, 2019 This is the second in a series of excerpts from the newly posted ROB...
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1.9KStaff ManagementHiring New Staff Members: How To Do It So You Don’t Regret It
Secrets to hiring success.
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6.2KDiagnostic InstrumentationDark Adaptation Diagnostic Technology: ROI Winner
Help better caring for AMD patients.
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1.4KThe Optometric MinuteHow Patient Financing Works in a High-End Medical Eyecare Practice
Dec. 18, 2019 Patient financing can help build a high-tech medical eyecare practice by enabling patients to fulfill treatment plans with high...
