All featured Articles
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367Patient ExperienceHow We Created a 21st Century Practice–and Added $50,000+ Annually in the Process
By Susan Resnick, OD, FAAO, FSLS Dec. 1, 2021 We were already witnessing shifts in consumer behavior as a result of the...
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284Digital StrategiesHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
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57Contact Lenses3 Multifocal CL Misconceptions We Cleared Up to Spur 33% CL Growth
By Vince Zingaro, OD Dec. 1, 2021 Multifocal contact lenses can greatly improve the lives of presbyopic patients, offering an alternative to...
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154Practice TransitionsThe Secret to Finding a Partner Who Will Support Medical Eyecare Growth
Finding a buyer that strongly supports medical eyecare.
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6.7KDoctor Patient RelationsPresbyopia Eye Drops: How I Am Educating My Patients & Preparing to Make this a Practice-Builder
Capturing a tremendous practice-building opportunity.
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3.8KPractice Management3 Practice Investments Contributing to $1 Million+ Annually
Technology that can enhance care and make profitability surge.
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3.7KDry EyeHow I Created a Dry Eye Disease Center With 20-30% Year-over-Year Growth
Strategies for building a highly profitable dry eye niche.
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3.6KPractice Management3 Changes that Increased Anti-Fatigue Lens Sales 40%, Boosted Word-of-Mouth Referrals & Improved Intra-Office Communication
Changes that springboard profitability & growth.
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1.6KDiagnostic Instrumentation3 Transformative Purchases Worth Thousands of Dollars to My Practice
By Tia Horie, OD Nov. 17, 2021 Technology and scientific innovation can take your practice to a whole new level, both in...
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991Software Solutions/EHRHow We Recouped $50,000 in Lost Billing Revenue
Transforming profitability with an outsource billing solution.
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673FinancesOne of My Practice’s Secrets to Maintaining Strong Cash Flow During the Pandemic
Sponsored Content By Roxanne Achong-Coan OD, FAAO, FIAOMC, FSLS This article is part of the six-part series, “Insights to Impact.” Articles in...
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1.1KPractice ManagementThe New Optometric Alliance Saving Our COGs & Supporting Independent Optometry
Sponsored Content By Lori Duquette, OD, and Linda Duquette, Director of Operations, Duquette Family Eye Care, Inc. Nov. 10, 2021 When thinking...
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1.6KPatient ExperienceThe Low-to-No Cost Way to Give Patients in Need the Gift of Sight this Holiday Season
An easy way to bring care & eyewear to patients in need.
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1.3KDigital StrategiesHow I Generated 500 Google Reviews with a 4.8 Stars Average Rating
By Janelle Davison, OD Oct. 27, 2021 Online reviews often provide a first impression to prospective patients. Even when a business, like...
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1.6KPractice ManagementHow to Triple Your Multiple-Pair Sales Rate with Instant Rebates
Sponsored Content By Steve Alexander, Head of Marketing and Strategic Partnerships, Anagram Oct. 20, 2021 It’s in practices across the country, disrupting...
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1.5KPatient Experience5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Post-Pandemic Practice
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Sept. 29, 2021 The Coronavirus pandemic is testing our ability to...
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986Practice Transitions3 Things Decades in Optometry Taught Me About Boosting Profitability & Happiness
Sponsored Content By Thomas P. Arnold, OD, FSLS Sept. 22, 2021 As I prepare to retire from clinical practice to concentrate on...
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865Professional Development3 CE Courses that Helped Me Launch 3 Profitable Practice Niches
By Vittorio Mena OD, MS Sept. 8, 2021 Continuing education helps you be a better doctor, and it can also help you...
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1.6KDoctor Patient RelationsHow to Empower the Patient to Drive Better Treatment Outcomes
How asking the right questions empowers patients.
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2.6KPractice ManagementThe Resource Helping Us Boost Revenues $100 Per Patient & Speeding Our Pandemic Recovery
Sponsored Content By Dave Anderson, OD This article is part of the six-part series, “Insights to Impact.” Articles in this series will...
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481Myopia ManagementThe Conversation that Builds a Myopia Management Practice
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
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2.1KPractice TransitionsTop Signs It’s Time to Sell Your Practice
Sponsored Content By Margery Weinstein Editor-in-Chief, Review of Optometric Business August 11, 2021 Selling your practice is a huge decision in which...
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434Digital StrategiesThe Medium Extending Our Reach & Messaging to Patients
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD July 28, 2021 Staying connected to your patients is never...
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1.2KPractice ManagementCreating a Winning Patient Experience for a Pandemic–and Well Beyond
Sponsored Content By Justin Manning, OD, MPH, FAAO This article is part of the six-part series, “Insights to Impact.” Articles in this...
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1.6KPractice ManagementThe Flexible Financing Program Changing Our Customers’ Lives & Strengthening Our Business
Sponsored Content By Bill Butler Chief Operations Officer, Eyemart Express July 21, 2021 Your patients, like most of us, have been under...
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8.2KPractice Management3 Actions that Took Us from a $750,000 to a $2.5 Million Practice
Decisions that can grow a practice to above $2 million annually.
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9.2KCoding and BillingCoding & Billing Flow Chart to Help You Maximize Your Reimbursement
Ensuring billing & coding is done correctly every time to maximize reimbursement.
