Re-thinking social-media marketing.
Nov. 27, 2019 A webinar co-hosted by EyeCarePro and Jobson’s Review of Optometric Business focuses on the essential elements of successfully planning...
Tips for optimizing your response to online reviews.
Learn the two most important elements of e-blasts.
Easy ways to generate more reviews singing your praises.
How to get more response to your practice's social media posts.
How to measure the effectiveness of social media posts.
What NOT to do & what to do instead.
Five videos to use as models for your marketing.
Three social media marketing examples to follow.
Examples to use as you market your practice on social media.
Tips to make your web site a driver of practice profitability.
Your patients first look for you online. Make yourself easy to find.
Examples of videos that worked for practices like yours.
Zero in on your local community in your online marketing.
By Nancy RausmanJuly 20, 2016The seasonal promotions you offer in your office should be reflected on your web site and social media...
June 1, 2016This newly published 2016 version of the “Navigation Guide to MEGATRENDS in Eyecare Practice” was commissioned by Vision Source and produced...
By Nancy RausmanJune 1, 2016Is your practice web site ready to be viewed and easily used on smartphones and tablets? Today, it's be mobile-ready or...
Start back-to-school marketing early this year.
Learn how to generate online reviews.
Five Instagram posts that you can use as marketing inspiration.
By Nancy RausmanJan. 20, 2016Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.
Find out how effective your practice Facebook page is.
How to create a web site to spur practice growth.
By Agustin Gonzalez, OD, FAAO, ABCMOOct. 7, 2015Google has a new way of presenting search results. How will prospective patients use it...
Strategies to turn around bad online reviews.
Follow these examples of posts to better connect with patients.