How Long Do Contact Lens Patients Keep Their Lenses In?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs may have an opportunity to improve their contact lens patients’ eye comfort,...
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The Optometric Minute
CL Annual Supplies: Save on Transaction Costs
Capturing annual sales of contact lens supplies makes sense for a host of reasons, advises Gary Gerber, OD, of The Power Practice....
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News Briefs Archive
Alcon Launches National Media Campaign: AIR OPTIX COLORS
Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first...
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Contact Lenses
Providing Comfort Creates Long-Term CL Patients
By Ian Benjamin Gaddie, OD, FAAOProvide ocular comfort and visual acuity in mature contact lens patients. They are highly valuable to your...
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News Briefs Archive
Alden Expands NovaKone Distribution
Alden Optical announced that it has named ABB OPTICAL GROUP as an authorized distributor of NovaKone, the company’s soft lens for the...
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News Briefs Archive
CooperVision to Launch E-Commerce Service for Contact Lens Ordering
CooperVision is unveiling an e-commerce service designed to help independent eyecare practitioners build their contact lens business and provide patients with an...
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Contact Lenses
Unilateral Pricing Puts Control of the Patient Back in the Hands of the Doctor
By Harry N. Synder, OD, FAAOThe recent adoption of Unilateral Pricing Policy (UPP) by contact lens manufacturers is a bold move that...
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OD Business Innovators
2014 Optometric Business Innovators: Contact Lens Dispensing
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in contact lens dispensing, selected...
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Contact Lenses
CL Annual Supply Challenge: Present Convenience Plus Value
By D. Penn Moody, ODAnnual supplies of contact lenses make sense for patient--and practice. Effectively present this concept to patients, with the...
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Insights From Our Editors
How Likely Are Patients to Buy Contact Lenses Online?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNearly a quarter of patients say they are likely to purchase their next...
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Contact Lenses
Daily Disposable & Monthly Replacement CLs: Ease of Routine Means Successful Wear
By Tonyatta Hairston, ODOne-day and one-month replacement contact lenses offer patients an easy wear and care regimen. The more convenient routine results...
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News Briefs Archive
New: Six-Month Supply Pack for ACUVUE OASYS
Johnson & Johnson Vision Care, Inc., announced that ACUVUE OASYS Brand Contact Lenses is now available in a new six-month Supply Pack...
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News Briefs Archive
ABB OPTICAL GROUP Updates Annual Supply Training Tutorial
ABB OPTICAL GROUP has updated its online Annual Supply Tutorial with more staff training tools to help its accounts promote more annual...
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Contact Lenses
Full-Day CL Comfort: New Technology Lets You Provide It
By Jason R. Miller, OD, MBAContact lens wearers need comfort all day through. New technology in contact lens materials delivers that comfort...
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Contact Lenses
Unilateral Contact Lens Pricing: How it Works for the Good of Optometry
By Paul Karpecki, OD, FAAOIn 2013, Alcon became the first to announce a “unilateral price policy” requiring that its customers sell its...
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Contact Lenses
Multifocal Contact Lenses: Practice Builder
By Joseph S. Madrak, ODPatients over 40 love their contact lenses, but presbyopia presents visual challenges. Multifocal designs can keep these patients...
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News Briefs Archive
Johnson & Johnson Vision Care Appoints Director of Education
Johnson & Johnson Vision Care, Inc., announced the appointment of Charissa Lee, OD to the role of Director, Education, Johnson & Johnson...
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News Briefs Archive
Alcon Introduces Contact Lens Compliance Kit for Patients
Alcon announced it is taking an important step toward improving patient education on contact lens care. A new compliance kit will help...
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News Briefs Archive
Alcon Introduces Eye2Eye App
Alcon has introduced eye2eye, a new app for eyecare practitioners. The eye2eye app features a contact lens finder that helps ECPs identify...
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Contact Lenses
Daily Replacement CLs: Promote the Benefits to Patients
By April Jasper, OD, FAAODaily replacement contact lenses are a comfortable and healthy option that patients enjoy wearing. Increase your CL fits...
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Contact Lenses
Price CLs for Profitability
By Michael J. Zucker, ODIf you don’t update your CL pricing regularly, you’re leaving money on the table. Compare your pricing with...
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Insights From Our Editors
How Long Have Your Patients Been Wearing the Same CL Brand?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your contact lens patients may need an update on their brand...
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News Briefs Archive
New: Expanded Parameters for ACUVUE OASYS for ASTIGMATISM
Johnson & Johnson Vision Care announced that effective April 15, 2014, ACUVUE OASYS Brand Contact Lenses for ASTIGMATISM will be available in...
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News Briefs Archive
ABB OPTICAL GROUP CL Retail Price Monitor: Adjust CL Pricing
ABB OPTICAL GROUP’s Q1 2014 Soft Contact Lens Retail Price Monitor reflects new ECP manufacturer price and rebate changes for the New...
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Insights From Our Editors
How Many Patients Buy Annual Supplies of Contact Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou still have your work cut out for you to convince patients to...
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Insights From Our Editors
At What Age Do Most CL Wearers Begin Wearing Contacts?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe mid-teenage years are prime time for the start of contact lens wearing,...
3.1K
Contact Lenses
Young Contact Lens Wearers: Make Them a Practice-Builder
By Ellie W. Hattori, ODContact lenses are no longer just for adults--your adolescent patients can benefit from the, too. Here is how...
