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  • 2.8K
    News Briefs Archive

    May is UV Awareness Month: Resources for ECPs & Patients

    In observance of May as UV Awareness Month, several eye health organizations, including Prevent Blindness, the American Optometric Association and the American...

  • 2.0K
    News Briefs Archive

    Transitions and National Association of Hispanic Nurses Partner

    Transitions Optical, Inc. and the National Association of Hispanic Nurses (NAHN) announced a national partnership to reach Hispanic communities with eye health...

  • 2.1K
    News Briefs Archive

    EyeCarePro Announces Sponsorship of CE-Israel Optometry

    EyeCarePro is now expanding its educational programs by sponsoring CE Israel Optometry, two upcoming, live continuing education programs that will be held...

  • 2.0K
    News Briefs Archive

    Transitions Optical Introduces Mandarin Bilingual Diagnosis Guide

    Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to help English-speaking eyecare professionals...

  • 1.7K
    News Briefs Archive

    Prevent Blindness Announces 2014 Eye Health National Summit

    Prevent Blindness and partners have announced the third annual Focus on Eye Health National Summit, an event held to bring national attention...

  • 1.7K
    News Briefs Archive

    New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference

    Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...

  • 1.9K
    News Briefs Archive

    New Bilingual Pocket Card Explains Benefits of Transitions Lenses

    Recognizing that language barriers can often pose as a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical,...

  • 2.5K
    Marketing

    Go Local: Help Neighborhood Businesses–and Your Own–to Grow

    By Ally Stoeger, ODNetworking with and supporting other local businesses can generate practice growth ideas and reciprocal good will.

  • 3.0K
    News Briefs Archive

    Dave Brown Named President of IDOC

    IDOC named Dave Brown, former president of Vistakon, North America, Johnson & Johnson Vision Care, Inc. as its president.

  • 2.0K
    News Briefs Archive

    The Vision Council Offers Optometric Affairs Tracking Tool

    The Vision Council now offers iTrack, a state legislative and regulatory tracking system for our members. Members are able to identify and...

  • 1.8K
    News Briefs Archive

    Vision Source Launches Redesigned Company Web Site

    Optometric alliance Vision Source announced the launch of a redesigned and more responsive web site, designed by internet marketing company Avelient.

  • 8.6K
    Marketing

    Multi-Platform Marketing: Enagage Patients Online–But Make the In-Office Sale

    By Justin Bazan, ODOnline platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.

  • 1.8K
    News Briefs Archive

    ABB OPTICAL GROUP Meets Goals for Charity Donations in 2013

    ABB OPTICAL GROUP has reached its goal for 2013 and raised over $130,000 for Optometry Giving Sight® and other local and national...

  • 1.9K
    News Briefs Archive

    Think About Your Eyes Consumer Campaign Picks Up Speed in 2014

    Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced today that in...

  • 2.0K
    News Briefs Archive

    PEN Alters Annual Program to Include Coverage of Compliance and Coding Issues

    Primary Eyecare Network (PEN), the practice development division of ABB OPTICAL GROUP, is updating its 18th annual educational series for doctors presented...

  • 3.4K
    Marketing

    Providing Eyecare for the Needy

    By MaryAnn Ragone, MAS, MPHParticipating in outreach community efforts that provide eyecare and eyewear to the needy is the right thing to...

  • 2.9K
    Marketing

    Networking with Other ODs and MDs: A Referrals Booster

    By Maria Sampalis, ODNetworking with other ODs and MDs is a key to building a practice that becomes a part of the...

  • 1.7K
    News Briefs Archive

    VISTAKON Launches Worldwide Campaign to Ask Public to Get Eyes Tested

    Sight is one of the most valued of the five senses, but good vision doesn’t necessarily indicate good eye health. That’s why...

  • Marketing

    Spam in Your Patients’ Eyes: Correct Eye Health Misconceptions that are Marketed to Your Patients

    By Brian Chou, OD, FAAODisreputable marketers are sending your patients e-mail advertising false eye health claims. Be aware of the patient education...

  • 1.8K
    News Briefs Archive

    Transitions Optical Joins Think About Your Eyes Public Awareness Campaign

    Think About Your Eyes, a public eye health initiative sponsored by a nonprofit organization under The Vision Council, announced Transitions Optical as...

  • 1.8K
    News Briefs Archive

    Serving the Hispanic Community: New Complimentary Video from Transitions Optical

    Hispanic Heritage Month is here: Sept. 15-Oct. 15. Hispanics comprise the largest ethnic minority population in the US, with projections indicating that...

  • 2.3K
    News Briefs Archive

    HOYA Creates Community Service Award for African-Americans

    HOYA Vision Care is proud to announce Adam Young of Southern College of Optometry Class of 2014 the inaugural “Dr. Charles Comer...

  • 2.1K
    News Briefs Archive

    Transitions Optical Tests Direct Response TV Ad

    Transitions Optical, Inc. has kicked off a national test of a new direct response “edutainment-style” television advertisement, designed to generate an immediate...

  • Marketing

    Speak Up: Protect Yourself Legally When Invited to Speak

    By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...

  • 2.7K
    Marketing

    “Think About Your Eyes” TV Ad Campaign Underway

    Think About Your Eyes the consumer awareness campaign from The Vision Council, is running two flights of television ads to raise public...

  • 2.8K
    News Briefs Archive

    Transitions and National Council of Negro Women Increase Education Efforts

    With recent research confirming an alarming increase in eye disease among older Americans, the National Council of Negro Women (NCNW) and Transitions...

  • 3.7K
    Marketing

    Media Training: Communicate Effectively with Local TV, Radio, Print & Online Media

    By Dale Buettner, ODMedia training equips you to effectively communicate on local TV, radio, print and online media—and to become a regular...

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