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  • 1.9K
    News Briefs Archive

    Think About Your Eyes Announces Back-to-School Advertising

    August 19, 2015: Think About Your Eyes is gearing up its Q3 advertising campaign, and educating the public on the importance of...

  • 3.0K
    Finances

    Illegal CL Sales: If You See Something, Say Something

    By Cheryl G. Murphy, ODAugust 19, 2015Illegal contact lens sales still plague our industry. Do you know how to protect your patients...

  • 2.3K
    News Briefs Archive

    Prevent Blindness to Hold 10th Annual Eyes on Capitol Hill

    June  3, 2015: Prevent Blindness will hold its 10th annual “Eyes on Capitol Hill” program on June 16, 2015, in Washington, DC.

  • 2.3K
    News Briefs Archive

    Registration Open for VOSH/International Annual Meeting

    May  20, 2015: Registration has opened for the VOSH/International Annual Meeting scheduled to take place Oct. 9 and 10 in New Orleans...

  • 1.9K
    News Briefs Archive

    Focus on Eye Health National Summit Speakers & Agenda Set

    May  6, 2015: Prevent Blindness and its partners have set program details for the fourth annual Focus on Eye Health National Summit, to...

  • 2.1K
    News Briefs Archive

    1st World Congress of Optometry in Columbia in August

    April 29, 2015: The 1st World Congress of Optometry will take place Aug. 14-16, 2015, in Medillin, Columbia, at the Plaza Mayor...

  • 2.2K
    News Briefs Archive

    AOA Names Its Optometric Registry “MORE”

    March 18, 2015: The American Optometric Association has announced the name that it has selected for its optometric registry—MORE (Measures and Outcomes...

  • News Briefs Archive

    New AOAExcel-Endorsed Business Partner: Compliancy Group, LLC

    January 28, 2015: AOAExcel has announced a new endorsed business partner, Compliancy Group, LLC, which offers an industry-recognized compliance tracking solution, “The...

  • 2.4K
    Marketing

    Attract New Patients & Support Community at Local Charity Events

    By Chad Waggoner, ODand Kimberly Manthe, ABOFebruary 4, 2015: Participating in local charity events--and publicizing your involvement--introduces you to prospective patients.

  • 1.7K
    News Briefs Archive

    CareCredit Program Grants $25,000 to Optometry Cares

    CareCredit’s Caring Communities Program has provided a $25,000 grant to the InfantSEE program, an initiative of Optometry Cares—The AOA Foundation.

  • Marketing

    Business Networking Organizations: Generate Referrals

    By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.

  • 1.9K
    News Briefs Archive

    Transitions Optical Roundtable Paper

    Participants of a recent Transitions Optical roundtable agreed that there is a great need for eyecare professionals to collaborate with general health...

  • 1.9K
    News Briefs Archive

    Alcon Announces Think About Your Eyes Partnership

    Alcon announced its support for the Think About Your Eyes public awareness campaign. This national campaign, presented by the Vision Council and...

  • 3.1K
    Marketing

    Designate a Staff Marketing Specialist

    By Gina M. Wesley, OD, MS, FAAOAssigning a member of your staff marketing director responsibilities ensures your practice's outreach to the community...

  • Marketing

    Health Fair = Healthy Business

    By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.

  • 3.7K
    News Briefs Archive

    EyeCarePro to Deliver Services to PERC & IVA

    The Professional Eyecare Resources Co-Operative (PERC) and Infinity Vision Alliance (IVA) announced a comprehensive agreement with EyeCarePro to deliver all levels of...

  • 3.2K
    News Briefs Archive

    Professional Eye Care Associates of America Partners with Optometric Professional Network

    Professional Eye Care Associates of America (PECAA), a national doctor alliance group operating in 43 states for independent doctors, has formed a...

  • 2.1K
    News Briefs Archive

    ABB OPTICAL GROUP Matching ECP Donations to Optometry Giving Sight

    Now through World Sight Day on October 9, 2014, ABB OPTICAL GROUP accounts ordering online can donate directly to Optometry Giving Sight...

  • Finances

    Destroying Eight Myths in Optometry

    By Brian Chou, OD, FAAOOptometrists try to educate patients with good information on eye health, but ODs themselves can fall prey to...

  • 2.7K
    News Briefs Archive

    C&E Vision Releases Web-Based Transaction Archive

    C&E Vision, an optical buying group, released a new service to members called myCloud, a cloud-based transaction archive that holds six years...

  • 2.3K
    News Briefs Archive

    September is Sports Eye Safety and Injury Prevention Month

    Health organizations throughout the U.S. are recognizing September as “Sports Eye Safety Awareness Month” and “Sports Eye Injury Prevention Awareness Month.”

  • 2.5K
    News Briefs Archive

    Optometry Cares & Essilor Offer $10,000 Scholarship

    A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares...

  • 2.6K
    Marketing

    Spotlight Your Practice with Trunk Shows, Events & Community Involvement

    By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...

  • 6.8K
    Finances

    Practice Philanthropies: Enhance Connection to Your Community

    By David I. Geffen, OD, FAAOSupporting philanthropies is a great way for your practice to give back, and helps connect you to...

  • 2.4K
    News Briefs Archive

    C&E Vision and Vision West Sponsor ECPInteract

    Vision West and C&E Vision announced a major initiative around community building for their members. The California-based companies are sponsoring ECPInteract, which has...

  • 1.7K
    News Briefs Archive

    New App from THE VISION CARE INSTITUTE: UV Protection Education

    To help eyecare professionals educate patients about the causes and effects of UV exposure and steps they can take to help protect...

  • 2.0K
    News Briefs Archive

    New Transitions Optical Research: ECPs Are Not Meeting Diverse Patient Needs

    While the vast majority of eyecare professionals (96 percent) say they serve culturally diverse patients, far too few are taking steps to...

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