All column Articles
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4.5KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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4.4KInsights From Our EditorsHow to Gauge the True Value of Every Employee
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 11, 2019 Staff members can help to provide a great patient...
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3.8KInsights From Our EditorsHow to Tell if Patients View You as their Champion
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 28, 2019 Would your patient come away from their experience in...
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3.8KInsights From Our Editors5 Tips to Profit in a Managed-Care Environment
Growing profitability--regardless of managed care.
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8.7KInsights From Our EditorsWhat Employed-OD Compensation Model Works Best?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 14, 2019 Should an optometrist generating $500,000 in gross revenue be...
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10.8KInsights From Our EditorsWhat Do I Tell Patients About Blue Light?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 31, 2019 Most patients don’t know that there is harmful blue...
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7.1KInsights From Our EditorsWhat Benefits–If Any–Do I Offer My Employees?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 24, 2019 Good help is hard to find, as the expression...
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4.9KInsights From Our EditorsShould I Buy a Practice With a Friend?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 17, 2019 Buying a practice with an optometrist friend can be...
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4.0KInsights From Our EditorsTop Ways to Show Your Patients Appreciation
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 26, 2019 Word of mouth is the number one way new...
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4.8KInsights From Our EditorsHow to Fire Someone
Guide to one of the most difficult conversations.
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5.4KInsights From Our Editors5 Reasons You’re Falling Behind in Patient Experience
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 12, 2019 Your patients deserve both great care and a great...
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4.5KInsights From Our EditorsKey Steps to Manage Conflict Within Your Staff
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 29, 2019 Work groups at their best are cooperative and productive....
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3.7KInsights From Our EditorsActions to Take to Work ON Your Practice, Not Just IN It
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 22, 2019 You do important work in your practice as doctor,...
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3.4KInsights From Our EditorsHow to Hire a Financial Advisor Who Meets Your Needs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 15, 2019 A financial advisor can help you better plan your...
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3.4KInsights From Our EditorsHow Honest Should You Be With Patients?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 8, 2019 Your patients deserve honesty, and you try your best,...
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3.5KInsights From Our EditorsWhat’s the Difference Between a Vision & Mission Statement?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 24, 2019 A vision and mission statement are both important to...
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1.8KInsights From Our EditorsWhat Most Helps Create Productive Employees?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 17, 2019 Employees with good work ethics still need the right...
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4.2KInsights From Our Editors3 Important Practice Marketing Changes to Make
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 10, 2019 How long has it been since you thought about...
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5.6KInsights From Our Editors5 Personality Types to Help You Understand Employees & Patients
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 27, 2019 The goal of studying personality traits is to understand...
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4.4KInsights From Our EditorsHow Blockchain Technology Could Benefit Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 20, 2019 Blockchain technology has applications that could benefit small businesses,...
