All column Articles
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12.8KInsights From Our EditorsAn Employee Has Caught COVID-19: What Do I Do?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 24, 2020 With all states now open for business, people are...
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8.7KInsights From Our EditorsRecovering Revenue Lost During the Shutdown: Managing the Patient Backlog
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 10, 2020 The COVID-19 shutdown resulted in significant revenue loss. Here...
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5.4KInsights From Our EditorsMore Lessons Learned in the First Days After Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 3, 2020 The lessons continue on what patients, support staff and...
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6.2KInsights From Our EditorsLessons Learned From the First Days After Reopening
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD May 27, 2020 Reopening practices after the COVID-19 shutdown can come with...
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9.5KInsights From Our EditorsThe Rules of PPP Loan Forgiveness
How to make it as easy as possible to have your debts forgiven.
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10.3KInsights From Our EditorsROB Toolkit for Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 13, 2020 As you reopen your office, there are myriad challenges...
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8.9KInsights From Our EditorsTelehealth, Telemedicine or Teleoptometry – Which Term Should We Use?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 6, 2020 Many people use the terms telehealth, telemedicine and teleoptometry...
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8.9KInsights From Our EditorsPatient-Flow Plan for Social Distancing & Other Necessities of the New Normal
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 29, 2020 What might the “new normal” look like when we...
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12.2KInsights From Our EditorsReopening Your Practice: Your Top Questions Answered
By Mark Wright, OD, Professional Editor, Review of Optometric Business Bob Schultz, CEO, Vision One Credit Union April 22, 2020 Planning carefully...
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6.9KInsights From Our EditorsCOVID-19 Relief Package: What the SBA Rules Mean to Getting a Loan
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 8, 2020 The Small Business Administration has rules impacting who will...
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12.7KInsights From Our EditorsCoronavirus: Safeguarding Your Practice Financially
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 18, 2020 Coronavirus is impacting the financial markets. It may also...
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18.4KInsights From Our Editors3 Actions to Take to Prepare Your Practice for the Coronavirus
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 11, 2020 The Coronavirus shows signs of spreading. Is your practice...
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8.4KInsights From Our EditorsStart Cold or Buy a Practice? How to Know Which Option is Right for You.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 19, 2020 You have decided you want your own practice. Now...
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5.9KInsights From Our EditorsWhat Makes Employees More Productive?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 12, 2020 Much has been written about spurring productivity in business....
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4.6KInsights From Our EditorsWhat Are the Best Ways to Store Practice Data Long-Term?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 29, 2020 You have to secure your practice’s data, and you...
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3.7KInsights From Our EditorsThe Leadership Development Lessons Most Relevant to ODs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 22, 2020 Leadership development has long been a hot topic in...
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4.3KInsights From Our EditorsHow to Explain to Patients Why they Need More than Auto-Refraction
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 15, 2020 An article was recently published in The Atlantic noting...
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4.7KInsights From Our EditorsSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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3.8KInsights From Our Editors10 Ways to Trigger Innovation in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 11, 2019 Innovation in business is a popular topic, but does...
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4.1KInsights From Our Editors2020 Budget: How to Do It Based On 2019 Numbers
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 27, 2019 It’s that time of year when you should be...
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3.7KInsights From Our EditorsValue of Small Business–Why Some ODs Remaining Independent is a Good Thing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 20, 2019 With many ODs opting to sell to private-equity-backed buyers,...
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3.9KInsights From Our Editors10 People Outside Your Practice Who Your Success Depends On
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD It’s not what you know; it’s who you know. Here are the...
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3.0KInsights From Our EditorsBusiness Communication: How Well Do You Really Hear & Express Yourself?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 30, 2019 Communicating with staff, patients and industry partners, like vendors,...
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3.4KInsights From Our EditorsCrisis Management 101: Are You Ready?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 23, 2019 Crises, ranging from natural disasters, to technology malfunction, and...
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2.9KInsights From Our EditorsCan Strategic Management Create More Productive Employees?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 16, 2019 The management approach you take can have an impact...
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2.2KInsights From Our EditorsRebates: Making it Easier for Patients to Claim What You Promised
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 9, 2019 Rebates for annual supplies of contact lenses can be...
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2.1KInsights From Our EditorsWhat Do Your Patients Think of the Pricing of Your Products?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 25, 2019 You have one idea about how your products are...
