All column Articles
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2.9KInsights From Our EditorsStaff Retention: 5 Actions to Take to Create a High-Performing, Long-Lasting Staff
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 24, 2021 Replacing a high-performing employee, who has voluntarily vacated their...
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3.5KInsights From Our EditorsCOVID-19 ECP Impact Survey Findings: Key Actions To Take Based on What’s Happening Now
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 3, 2021 The COVID-19 pandemic is still a huge factor in...
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3.8KInsights From Our EditorsThe Surprising Pandemic-Related Danger to Children’s Eyes: What Your Patients Need to Know
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 27, 2021 The COVID-19 virus poses dangers to our health, but...
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3.9KInsights From Our EditorsManaging Recall to Bring Back Patients Who Missed Appointments During the Shutdown
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 20, 2021 Practices are still struggling to recall patients who missed...
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3.2KInsights From Our EditorsWhat Do I Do Next to Manage this Ongoing Crisis?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 13, 2021 Challenges related to the COVID-19 pandemic keep coming. Here...
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5.2KInsights From Our EditorsI Got the COVID-19 Vaccination: What You Should Know About the Process
One OD's experience getting vaccinated against COVID-19.
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3.2KInsights From Our EditorsBusiness Plan 2021: How to Maximize Efficiency & Productivity in the New Year
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 6, 2021 A business plan that pinpoints areas for improvement can...
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21.0KInsights From Our EditorsIs Your Practice Really Ready to Innovate?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 26, 2020 What is your practice doing to come up with...
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2.5KInsights From Our EditorsCOVID ECP Impact Survey: What the Latest Findings Tell Us About What You Should Do Next
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 9, 2020 COVID-19 is still rampaging through the country, and putting...
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2.5KInsights From Our Editors5 Actions to Take to Boost How Much You Get Done in Your Practice
Tips for powering your productivity & profitability.
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2.5KInsights From Our EditorsLatest Survey Findings: The Biggest Current COVID Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 11, 2020 Americans may be done with COVID-19, but the virus...
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1.8KInsights From Our EditorsHow to Turn Halloween Into a Vehicle for Participatory Marketing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Professional Editors, Review of Optometric Business Oct. 28, 2020 Marketing that asks...
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1.5KInsights From Our EditorsWhat Do I Do When My Employees Are Afraid to Work?
Tips for making your employees feel safe about coming to work during the pandemic.
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1.4KInsights From Our EditorsHow Do I Re-Energize My Burnt-Out Employees’ Thinking?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 21, 2020 The pandemic has been a stressful time. Working in...
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2.8KInsights From Our EditorsHow Well Are You Doing at Regaining Profitability?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 30, 2020 The latest survey results from Jobson Optical Research into...
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2.3KInsights From Our EditorsFill-Rate Staff Contest: What It Is & How it Can Keep Your Schedule Full
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD: Many schedule changes in practices have occurred due to the need to...
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2.6KInsights From Our Editors8 Steps for Hiring Success
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 16, 2020 Hiring new employees can be stressful. An unsuccessful outcome...
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3.9KInsights From Our EditorsHow to Calculate the ROI of Anything
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 9, 2020 Practice owners frequently have investments, such as new instrumentation...
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3.1KInsights From Our Editors2021: What Do I Need to Do Now to Prepare My Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 26, 2020 The New Year is closer than you think. Here...
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4.0KInsights From Our EditorsWhat Do I Do When a Patient Won’t Wear a Mask?
Mask-wearing and social distancing mandates have been getting push-back from some citizens. Here is how to handle a patient who refuses to...
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4.2KInsights From Our EditorsQuestions to Determine the Health of Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 12, 2020 Most practices were strained financially during the shutdown of...
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6.4KInsights From Our EditorsPPP Loan Forgiveness Rules Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD The Small Business Administration has issued an update to its rules for...
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8.4KInsights From Our EditorsHow to Pay An Employee Who Reports Experiencing COVID-19 Symptoms
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 29, 2020 How does the Families First Coronavirus Response Act (FFCRA)...
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6.5KInsights From Our Editors5 Steps to Optimize Your Practice’s Key Performance Indicators
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 22, 2020 The pandemic set practices back financially. Part of getting...
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4.8KInsights From Our EditorsRisk Management: Keys to Keeping Your Patients & Practice Safe
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 15, 2020 In reopening our offices, we all have implemented significant...
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4.7KInsights From Our Editors3 Ways the Pandemic Changed Practice Operations
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 8, 2020 The pandemic has touched all facets of our lives,...
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8.0KInsights From Our EditorsRule Changes: PPP Loan Forgiveness Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 1, 2020 The Small Business Administration (SBA) updated its forgiveness guidelines...
