April 27, 2016: Our Children’s Vision has been initiated by the Brien Holden Vision Institute and the Vision for Life fund, created...
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News Briefs Archive
New Wearable Device to Protect Children from Overuse of Electronic Screens
March 2, 2016: Medical Wearable Solutions, based in Vancouver, Canada, is introducing Eyeforcer, a wearable device that controls and rewards children when...
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Insights From Our Editors
Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...
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News Briefs Archive
Prevent Blindness Gives Tips for Purchasing Safe Toys & Gifts for Children
Dec. 9, 2015: Prevent Blindness is offering tips to help make sure all gifts are safe, especially those intended for children as...
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Insights From Our Editors
Opportunity: Students with Undiagnosed Vision Problems
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct.14, 2015The world is in need of your expertise as an OD, and...
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Insights From Our Editors
What Are Your Greatest Challenges in Selling Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 9, 2015Effectively presenting to parents why children should wear sunglasses is a...
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News Briefs Archive
Alcon Offers Interactive E-Book for Children
August 26, 2015: Alcon is launching its 2015 back-to-school program, “Get an A+ in Eye Care,” with a free downloadable e-book, Howard...
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Insights From Our Editors
How Many Children Are In Need of an Eye Exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 1, 2015Research cited by Vision Source's Navigation Guide to Health Care Reform...
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Insights From Our Editors
Do You Have a Dedicated Children’s Area in Your Office?
How to cater to children patients and growing families.
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Insights From Our Editors
Kids, Tweens & Teens: What is Most Important in Frames Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...
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The Optometric Minute
Growth Opportunities from the Essential Pediatric Benefit
March 4, 2015: Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive...
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Insights From Our Editors
What Materials Sell Best in Children’s Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFrames and lenses offering superior durability seem to be on the increase in...
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The Optometric Minute
Kids and Contact Lenses: How Young?
Linda M. Chous, OD, defines two success factors—motivation and responsibility--in fitting children with contact lenses. Discuss these issues with young patients, with...
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Insights From Our Editors
What Kinds of Vision Correction Do Children Mostly Use?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou may have an opportunity to put more children into contact lenses and...
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The Optometric Minute
Building a Pediatric Practice
Linda M. Chous, OD, owner of The Glasses Menagerie in Minneapolis, Minn., provides a blueprint for building a pediatric practice: Cultivate a...
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The Optometric Minute
Make Kids Feel Welcome: Building a Pediatric Practice
Katie Gilbert-Spear, OD, MPH, owner of Site & Sun EyeWorks in Pensacola, Florida, features a kids-friendly area with kids’ artwork and wall...
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Insights From Our Editors
When Did Parents Last Buy Rx Eyewear for their Children?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents are buying their children prescription eyewear, but there are still inroads...
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Insights From Our Editors
Why Don’t Your Patients Take Their Children for Annual Exams?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents don’t take their child to the eye doctor because they don’t...
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Insights From Our Editors
How Many Parents Take Children to an Independent vs. Corporate ECP?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIndependent optical practitioners (ECPs) seem to be the provider of choice for parents...
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Insights From Our Editors
Why Do Parents Take Their Child to the Eye Doctor?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou should build relationships with local school nurses and pediatricians, based on findings...
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The Optometric Minute
Keys to Building a Pediatric Practice
Aleksandra Wianecka, OD, describes her success factors in growing a practice to be 40 percent pediatric: See the entire family, participate in...