How to avoid getting into legal peril over HR.
By Carla Gasparini, OD April 10, 2019 A practice of high-income patients, capable of purchasing multiple pairs of luxury eyewear, is one...
Closing the Knowledge Gap Gina Wesley, OD, FAAO Complete Eye Care of Medina Medina, MN When it comes to helping patients figure...
Billing solutions for a common practice scenario.
Key steps to take to protect your practice.
Tips for matching job role with staff member.
By Maria Higgins, OD March 27, 2019 Your practice culture influences the patients you attract to your office. It also guides the...
The difference natural products can make to your patients.
Wowing patients right from the start.
Tools to help you educate staff, patients--and yourself.
Why it may be worth offering a marketing internship in your practice.
How to track two important practice metrics.
How to help both patients & practice in diagnosing & treating glaucoma.
Ways to market your practice that you may be overlooking.
How one practice made Ortho-K a practice-builder.
By Justin Bazan, ODFebruary 4, 2015: Orthokeratology (Ortho-K) is a practice-builder—if you educate your patients on the unique benefits you can provide.
By April L. Jasper, OD, FAAOOffering OrthoK provides your patients with a premium service that can build your practice. When presented well,...