Examples of how to market your practice during an ongoing crisis.
The time is now to create an action plan for 2021.
A resource that has helped practices stay strong during the pandemic.
Making multifocals & daily disposables a winner for patients & practice.
Practice changes that can make a huge difference to patients & profitability.
Examples showing you how to avoid a common coding and billing error.
How to guide your patients to habits that will benefit their eyes and life.
The patient- and practice-building rewards of dry eye point-of-care testing.
Optometrists' responsibilities related to the 21st Century Cures Act.
A better approach to take to improve care and grow your practice.
Actions to take to get patients back into your office.
Reframing your thinking about MGD treatment conversions so more patients say yes.
A contact lens to improve presbyopic patients' lives.
How best to educate CL patients during COVID.
Insights into maximizing your tax advantages.
Glasses that make your patients' pandemic lives easier.
A way to better serve AMD patients while boosting revenues.
Investments to serve patients & regain your financial footing.
Inspiring staff to push for greater eyewear capture rates.
By Susan Resnick, OD, FAAO, FSLS August 12, 2020 Hiring an associate is one of the biggest decisions a practice can make,...
Keys to making it easy for new patients to find you online.
How to remind parents to continue to stay on top of their children's eyecare.
How to use metrics to create a thriving practice--even during a pandemic.
Ideas for making up revenues lost during the shutdown.
By Jennifer L. Stewart, OD August 5, 2020 The pandemic has required our practices to implement new safety protocols, including social distancing...
By Ben Nobles, Founding Partner, The CxO Advisors and Amanda Nanasy, OD Oct. 7, 2020 Prologue for the Four-Part Series “Lessons in...
An approach to better understanding--and fulfilling--your patients' needs.