All article Articles
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61UncategorizedThe Products & Services that Helped Me Grow My Specialty CLs Niche 15%
Sponsored Content By John J. Mertzlufft, OD Feb. 26, 2020 Specialty contact lenses provide an important service to patients, transforming lives and...
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898Contact LensesTop Ways to Move More Patients Into Single-Use CLs
Help growing the number of patients in single-use contact lenses.
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762Marketing10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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747Finances5 Tips to Make Pretesting an Eye Health AND Practice Profitability Winner
By Adam Cmejla, CFP® Feb. 19, 2020 This is the second of two articles by Adam Cmejla, CFP,® on evaluating practice fees...
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156Practice ManagementHow to Build a Successful Practice Inside Walmart
One OD's journey to successful practice ownership.
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985Staff Management4 Ways We Recruit Highly Performing Employees
By Katie Greiner, OD, MS, MBA, FAAO Feb. 19, 2020 Your employees are the heartbeat of your practice, serving as a first...
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3.0KContact LensesThe Ortho-K Lens Fueling 50% Annual Growth in My Practice through Proactive Myopia Management
A contact lens making Ortho-K better for patients and doctors.
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2.1KDiagnostic InstrumentationThe 3 Instruments in My Practice Delivering the Best ROI
A practice owner shares his practice's most impactful instruments.
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1.8KPractice ManagementHow I am Future-Proofing My Practice In Response to 3 Major Threats
Setting the stage for a profitable decades to come.
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1.7KFinancesHow to Make a PE Deal that Includes a “Second Bite” of Profitability
A second opportunity to profit from a sale to PE.
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2.2KCoding and Billing2020 Medicare Part B Deductible Change: What You Need to Know
Important Medicare Part B deductible changes to plan for.
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5.8KCoding and BillingExtended Ophthalmoscopy: 2 Major Coding Changes for 2020
Important coding changes to immediately make.
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623Patient ExperienceHow Consumers Research Payment Options & Consider Finances
Sponsored Content >>Click HERE or the above image to download “How Consumers Research Payment Options & Consider Finances>> Patients, also consumers who...
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694Practice TransitionsThe Right Buyer: The Care Patients Need, the Profitable Sale You Want
How one doctor and his practice partner found the best buyer.
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3.3KDoctor Patient RelationsSend a Thank You Letter to Patients–and Generate Referrals
The huge impact a small gesture can make.
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5.7KStaff ManagementHow to Ensure Your Opticians Keep the Focus on the Patient
Tips for building the optical team you need.
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713Vision TherapyThe $150,000+ Annual Difference Adding 1 New Full-Time Employee Made
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Feb. 5, 2020 One new staff member can make a...
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944Patient ExperienceHow to Use the Experience in Your Office to Generate Friends & Family Referrals
Tips for creating & optimizing great patient experiences.
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1.2KPractice TransitionsFinding the Buyer Right for Your Patients, Staff–and You
Sponsored Content By Chris Hobson, OD Feb. 5, 2020 Deciding to sell your practice is a huge decision. Deciding on the right...
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212Practice Management Channel4 Ways to Improve Services for Young Children in Your Office
Important ways to improve children's time in your office.
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1.5KPractice ManagementSpecial Report: Independent Practice Provides ODs with Autonomy & Flexibility
One OD's journey to find her place in optometry.
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1.2KPractice MetricsTo Understand Profitability, Differentiate Clinical vs. Optical Revenues
Sponsored Content By Brandon Blaker, OD Jan. 29, 2020 Practice profitability is best measured by revenue per patient exam, but this key...
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650Software Solutions/EHRHITRUST: What It Is & How It Could Prevent a Data Breach and HIPAA Violations
Resource to bolster protection of patient & practice data.
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1.7KPractice ManagementWhat’s Good for the Patient Is Good for the Practice
The secrets one doctor discovered to growing her practice.
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3.3KDiagnostic InstrumentationHow My Optomap Benefits Patients & Provided Immediate ROI
A valuable instrument to patient care & practice growth.
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1.9KPractice Management ChannelThe “Disruptions” That Are Boosting My Practice Profitability
How one OD is differentiating his practice.
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2.4KDiagnostic InstrumentationSimple Ways to Supercharge Your Practice
Exciting tool for early diagnosis of AMD.
