By Thomas P. Arnold, OD, FSLS Sept. 30, 2020 Recruiting great employees is only half the battle. The other half is keeping...
Ways to capture additional revenues that you may be overlooking.
Sponsored Content By Joseph Smay, OD Sept. 30, 2020 Your practice is precious to you both as an investment and as the...
A multifocal contact lens that allows me to give presbyopes exactly what they want.
By Selina R. McGee, OD, FAAO: Discussing presbyopia with patients means more than merely informing them of their options. Here is the...
Tax deductions that can help or hurt you--if not used judiciously.
Why I am a "chief vision officer," and not a "president" or "CEO."
Sponsored Content By Kimberly K. Friedman, OD, FAAO Sept. 30, 2020 Your staff can do great things for your patients and practice...
Tips to help you profitably price frame inventory.
A plan to profitably sell more blue-light filtering glasses.
Key investments for new practices.
Strategies to capture more flex-spending-account dollars.
Making 2020 a profitable year, despite the unprecedented difficulties.
A way to retain patients with insurances your practice no longer accepts.
Examples of how to market your practice during an ongoing crisis.
How practices are meeting the challenges of acquiring & using PPE.
Communication touch-points for both now and after the pandemic.
A system to easily--and dependably--sanitize your office.
Tips for keeping a smooth-running post-pandemic office.
Sponsored Content By David Cockrell, OD Oct. 7, 2020 The concept of scope of practice is one that is all too familiar...
The time is now to create an action plan for 2021.
A resource that has helped practices stay strong during the pandemic.
Practice changes that can make a huge difference to patients & profitability.
By Vince Zingaro, OD Sept. 9, 2020 Some optometrists have come up with dozens of excuses not to fit daily disposable multifocal...
Examples showing you how to avoid a common coding and billing error.
The patient- and practice-building rewards of dry eye point-of-care testing.
Optometrists' responsibilities related to the 21st Century Cures Act.