All article Articles
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8Uncategorized3 Ways I Am Marketing to Bring New Families Into Our Practice
By Vittorio Mena OD, MS Jan. 27, 2021 Families of new patients, in which mom and dad and kids–and maybe even the...
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5Contact LensesContacts During COVID: 6 Opportunities You May Be Overlooking
By Jennifer L. Stewart, OD Jan. 20, 2021 The COVID-19 pandemic has changed many things, including the number of patients we can...
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8FinancesA Financial Analysis to Do Before Buying or Building Practice Real Estate
By Adam Cmejla, CFP® Jan. 20, 2021 Accelerating Tax Deductions and Increasing Cash Flow Using a Cost Segregation Study If I’ve said...
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8Medical ModelThe Aesthetic Optometry Medical Eyecare Projected to Comprise 30% of My Revenues in 3 Years
By Selina R. McGee, OD, FAAO Jan. 20, 2021 Aesthetic optometry is a place where form meets function in optometry, in which...
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6UncategorizedHeidi Q.T. Pham-Murphy: Eyecare Intern to Innovator
By ROB Editors From modest beginnings, Heidi Q.T. Pham-Murphy, OD, broke through cultural and socioeconomic barriers and achieved success as an optometrist....
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673Office EnvironmentThe Low-Cost Office Transformation Helping Us See 40+ More Patients Per Week
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Jan. 13, 2021 Your office layout could be holding your...
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1.2KFrames7 Ways I Manage Frame Board Inventory to Ensure a Profitable Optical
How one OD found a better way to manage frame inventory.
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415FramesThe Chemical-Free Frame Disinfection System Enabling Us to Clean 8 Frames in 40 Seconds
Sponsored Content By Matthew Vizithum, OD Jan. 13, 2021 Your patients and staff are under stress to avoid germs and stay safe,...
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1.5KPractice Management ChannelThe Innovation that Exponentially Improved My Pandemic Exam Room
Enhancing safety--and preventing phoropter fogging.
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1.2KStaff ManagementCOVID Vaccine: Can You Require Employees to Get It?
By Peter J. Cass, OD Jan. 13, 2021 As a COVID-19 vaccine becomes available, some employers may want to require their employees...
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698Ophthalmic LensesHow Accurate, Objective Prism Lens Measurement Can Result in a More Than 31% Increase in Net Profit
Sponsored Content By Rick E. Peterson, OD Jan. 13, 2021 Eyeglasses with prism can transform the lives of patients struggling with eye...
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647Practice MetricsHow One Practice Took its Metrics from “Significant Drop” to “Near-Even Performance”
The essential boost an OD got in turning her practice around.
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1.2KCoding and BillingThe Solution to Billing Successfully Under the New CMS E/M Coding Guidelines
Tips on managing the new E/M coding guidelines for 2021.
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6.0KMedical ModelThe ROI of Glaucoma Care
How to help both patients & practice in diagnosing & treating glaucoma.
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668Managed CareAdapting to a New World By Dropping Vision Plans: How to Do it Successfully
A tool to facilitate profitably dropping vision plans from your practice.
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254Doctor Patient RelationsHow to Set Expectations with Patients to Make Successful Outcomes Likelier
Conversations that make satisfied patients much more likely.
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2.5KDoctor Patient RelationsHow I Am Creating a Presbyopia-Focused Practice
How one doctor is focusing on presbyopia care as a key to practice growth.
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555Practice MetricsThe Technology Supporting My Practice’s Progress Toward Recovery
Pointers on using dashboard management technology to improve practice profitability.
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17UncategorizedThe New Program Providing 360 Degree Support to Boost My Patient Care & Profitability
Sponsored Content By Scott Lewis, OD Jan. 13, 2021 A practice during an ongoing pandemic, with the long-running pressures still present, could...
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402Issues in Optometry5 Diversity & Inclusion OD School Professionals Share New Goals & Plans
Bold, new steps OD schools are taking to increase Black & minority representation.
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1.1KDiagnostic InstrumentationThe Treatment Plan & Technology Investment Generating More than $65,000 Annually
Making AMD diagnosis & treatment a practice-builder.
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1.4KPractice ManagementThe Practice Location Giving Me a Huge Boost in Building My Patient Base
The difference a highly visible location makes to practice growth.
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624FinancesPractice Finance 101 – Managing Working Capital (Cash in the Bank)
Sponsored Content By Bob Schultz CEO, Vision One Credit Union One of the critical safety nets overlooked by many practices is maintaining...
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44Practice TransitionsIntroducing New Technology to Build my Medical Eyecare Practice & Profitability
Sponsored Content By Gavin Cohen, OD Jan. 20, 2021 Medical eyecare is the future of optometry. It is a way to fully...
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2.3KPractice ManagementWhat I Did When Employees Reported COVID Symptoms & One Tested Positive
What to do when staff has been exposed to or tests positive for COVID-19.
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1.5KContact LensesThe Contact Lens Offering Innovation for My Patients’ Lifestyles
A contact lens one OD swears by for helping patients with digital eye strain.
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1.2KPractice Management4 Lessons I Learned Starting a Practice Cold
One OD's key takeaways from the experience of opening a practice cold.
