By Melissa Richard, OD March 15, 2023 A long-term “new normal” appears to finally be here. This post-pandemic era comes with exciting...
Conversations that can launch an aesthetic optometry niche.
Practice improvements that transform care & profitability.
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
By ROB Editors The satisfaction and well-being of patients related to aesthetic optometry begins with education. Patients may not realize that many...
By ROB Editors There are services you can add to your practice that provide both medical eyecare benefits and aesthetic benefits. These...
Effective ways to market your aesthetic optometry services.
How one practice created a patient-pleasing & profitable "medspa."
Capturing a huge practice growth opportunity.
New treatments to help patients AND increase profitability.
Changes that boost patient experience & profitability.
A way to profitably serve both aesthetic and medical eyecare needs.
A new technology to revolutionize dry eye treatment & aesthetic optometry.
How to guide patients to safe & comfortable cosmetic use.
Guidance on teaching patients how to avoid harming their eyes with cosmetics.
A new way to serve dry eye patients & others.
Dec. 6, 2017 Optometrists can capture new opportunities in the emerging field of aesthetic optometry, says Bridgitte Shen Lee, OD, of Vision...