Make your office experience worth returning to.
Examples of how to market your practice during an ongoing crisis.
Bending financial projections & plans to manage COVID-19 closures.
Cost-effectively showcasing your medical eyecare.
Setting the stage for a profitable decades to come.
Tips on all aspects of financial management to improve your profitability.
Tips for maximizing FSA/HSA spending.
Turning around negative patient experiences.
By Aaron Neufeld, OD, FAAO May 22, 2019 Your practice culture perfects, or ruins, the patient experience. Culture refers to the way...
By Aaron Neufeld, OD, FAAO Jan. 30, 2019 When I bought my practice two and a half years ago, I took ownership...
Ideas for reaching out to your community.
How one OD is winning against online retail.
Here's how to get the greatest ROI when marketing medical eyecare.
The biggest ways to build relationships with other doctors.
What you need to launch a sports eyewear niche.