ROB Archives

Sept. 30, 2015

New This Week

Lessons Learned: Managing Multiple Locations

Ryan Powell, OD, applies principles learned outside optometry in managing eight locations and 10 ODs. To understand how your entire business is doing, he says, analyze the individual performance of each location. See what’s working well, then replicate that at under-performing locations. >>READ MORE>>

Frames

Capture the Second Wave of Back-to-School Sales

By Linda Hardy, LDO, CPOT, COA

The first report card of the new school year brings a second wave of back-to-school visits. Master good presentations, and capture sales opportunities. >>READ MORE>

Marketing

Post with Impact: Make a Personal Connection to Patients

img1By Dave Anderson, OD
Personalized posts on Facebook give patients a sense of your practice’s brand and personality—and generate appointments. The key: Be personal. >>READ MORE>>

Search Engine Optimization

Target Your Marketing with Pay-Per-Click Advertising

By Nancy Rausman, Managing Editor, EyeCarePro
Pay-per-click advertising, via Google Adwords, lets you powerfully—and economically–market your services online to a targeted and interested audience.  >>READ MORE>>


ROB Fast Fact

Serving Hispanic Patients: Is Greater Outreach & Education Necessary?

Your Hispanic patients may need more education about what they can do to avert risks to their vision and eye health, according to new research by Wakefield for Transitions Optical, Inc. Hispanics are more likely than the general population to say that vision problems are interfering with their ability to enjoy hobbies and leisure activities (52 percent vs. 45 percent), and are also more likely to say that vision problems are hurting their productivity at work (57 percent vs. 50 percent), the study notes.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on better educating patients about the risks to their eye health.

In Brief

Alden Optical Introduces Patient Resources for Tinted Custom Lenses

Alden Optical announced today the deployment of new patient resources to address the growing demand for prosthetic and cosmetic tinted custom lenses. The company says it has seen a sharp increase in patient inquiry, driven in part by the discontinuation of competitors’ enhancement tint brands. >>READ MORE>>

New Study: Greater Eye Health Education for Hispanics Needed

img1

SightRisk USA has launched a proprietary cloud-based software program, distributed exclusively by MacuHealth Distribution Ltd., that is designed to help eyecare professionals educate patients about their risk for developing Age-related Macular Degeneration. <<READ MORE>>

Challenge –> Solution

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