New This Week
2014 AOA ASCO Eye Care Workforce Study
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Contact Lenses
Daily Disposable & Monthly Replacement CLs: Ease of Routine Means Successful Wear
By Tonyatta Hairston, OD
Daily disposable and monthly replacement contact lenses offer patients an easy wear and lens care regimen–promoting greater compliance and successful lens wear.
Finance
Alternative Minimum Tax: Investing in Your Practice May Reduce Your Tax Bill
Understanding the alternative minimum tax can save you money. In fact, investing in your practice may reduce your tax load. >>READ MORE>>
Community Involvement
Practice Philanthropies: Enhance Connection to Your Community
By David I. Geffen, OD
Supporting philanthropies is a great way for your practice to give back, and it connects you to your patients and the community.
ROB Fast Fact
How Much Do US Consumers Spend on Over-the-Counter Reading Glasses?
You have the opportunity to sell more progressive eyeglasses, findings from The Vision Council VisionWatch 2014 OTC Readers Sales report suggest. In the 12 months ended June 2014, sales of over-the-counter readers generated $419.4 million in sales from purchases by US consumers 55 and older. Some $302.6 million in OTC reader sales were generated from consumers ages 45-54.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how best to ensure patients purchase progressive eyewear from you, rather than drugstore reading glasses.
In Brief
Vision West & OBS to Offer ICD-10 Training and Compliance Resources
Eyecare business group Vision West has announced a partnership with health care compliance and EMR management consultants Optometric Business Solutions (OBS) to offer resources and training to its members.
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Alden Expands NovaKone Distribution
Alden Optical announced that it has named ABB OPTICAL GROUP as an authorized distributor of NovaKone, the company’s soft lens for the correction of vision in patients with keratoconus.
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Challenge –> Solution
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Practice Challenge…
How do I improve my practice web site?From making your web site more compelling to visitors with patient testimonial videos to ensuring the site is easy to use on mobile devices, here is how three ROB contributors recommend taking your practice web site to the next level.
…Practice Solution
- Practice Web Site Redesign: How Unique Do You Want to Be?
- Patient Video Testimonials: Give Patients Something (Positive) to Talk About
- Going Mobile: Optimize Your Web Site for Smartphones and Tablets
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO