ROB Archives

Sept. 28, 2016

New This Week

Growth Opportunity: Communicate with Other Medical Professionals

Ted McElroy, OD, believes that ODs can play an integral part of healthcare today by proactively communicating patient information to primary healthcare providers and specialists for co-management. Develop templates and protocols to be clear, comprehensive and HIPAA-compliant in sharing data and images.
>>READ MORE>>

Patient Experience

Six Ways to Improve Office Efficiency & Patient Satisfaction


By Jennifer Jabaley, OD
A well-run office provides an outstanding patient experience and allows time after the exam for patients to shop the optical. Training staff to provide this consistently is key to your survival. >>READ MORE>

Staff Management

Work Your Growth Plan: Do the Math Before Adding Staffimg1

By Rachael Click, OD

Adding professional and support staff is a key part of any growth plan–but it’s a major outlay and risk. Crunch the numbers to make sure your additions will generate enough revenue to exceed the added payroll. >>READ MORE>>

Billing & Coding

ICD-10: Do a One-Year Check-Up


By Chad Fleming, OD, FAAO

ICD-10 has been in effect one year. Assess your adoption success, and improve on timely and reliable reimbursement for your services.
>>READ MORE>>


ROB Fast Fact

Market Opportunity: Rx Sunwear is Growing Fast


You have an opportunity to increase the education you provide to patients about the value of prescription sunwear, and possibly sell more as a result. Prescription sunwear represented just 6-10 percent of all prescriptions written in the practice for 36 percent of independent practices responding to Jobson Optical Research’s 2016 Premium Lenses MarketPulse report. Twenty-four percent of respondents said Rx sunwear represents 11-15 percent of all prescriptions written, and 22 percent said it represented 5 percent or less. Fourteen percent said prescription sunwear represented 16-20 percent of all prescriptions written, and 5 percent said it represented 20 percent or more.

Click HERE for guidance on how to sell more prescription eyewear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

RevolutionEHR Acquires Getwell

RevolutionEHR, a provider of cloud-based practice management and electronic health record (EHR) software for eyecare, has acquired Getwell, a provider of cloud-based EHR and PMS software to eyecare practices. >>READ MORE>>

Documentary “SIGHT: The Story of Vision” Premiers on PBS

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To coincide with World Sight Day on October 13, PBS affiliate stations in the U.S. will be airing “SIGHT – The Story of Vision.” Additionally, the film will be provided to international broadcasters for global distribution.  >>READ MORE>>

Challenge –> Solution

Recent Articles of Note

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