New This Week
Ted McElroy, OD, believes that ODs can play an integral part of healthcare today by proactively communicating patient information to primary healthcare providers and specialists for co-management. Develop templates and protocols to be clear, comprehensive and HIPAA-compliant in sharing data and images.
By Jennifer Jabaley, OD
A well-run office provides an outstanding patient experience and allows time after the exam for patients to shop the optical. Training staff to provide this consistently is key to your survival. >>READ MORE>
By Rachael Click, OD
Adding professional and support staff is a key part of any growth plan–but it’s a major outlay and risk. Crunch the numbers to make sure your additions will generate enough revenue to exceed the added payroll. >>READ MORE>>
Billing & Coding
By Chad Fleming, OD, FAAO
ICD-10 has been in effect one year. Assess your adoption success, and improve on timely and reliable reimbursement for your services.
ROB Fast Fact
You have an opportunity to increase the education you provide to patients about the value of prescription sunwear, and possibly sell more as a result. Prescription sunwear represented just 6-10 percent of all prescriptions written in the practice for 36 percent of independent practices responding to Jobson Optical Research’s 2016 Premium Lenses MarketPulse report. Twenty-four percent of respondents said Rx sunwear represents 11-15 percent of all prescriptions written, and 22 percent said it represented 5 percent or less. Fourteen percent said prescription sunwear represented 16-20 percent of all prescriptions written, and 5 percent said it represented 20 percent or more.
Click HERE for guidance on how to sell more prescription eyewear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
RevolutionEHR, a provider of cloud-based practice management and electronic health record (EHR) software for eyecare, has acquired Getwell, a provider of cloud-based EHR and PMS software to eyecare practices. >>READ MORE>>
To coincide with World Sight Day on October 13, PBS affiliate stations in the U.S. will be airing “SIGHT – The Story of Vision.” Additionally, the film will be provided to international broadcasters for global distribution. >>READ MORE>>
Challenge –> Solution
How do I improve the patient experience in my office?
Your practice won’t grow if your patients aren’t satisfied–even happy–with the experience they have in your office. Here is how three ROB contributors have enhanced their patients’ experience in their practice.
- Create an Office that Engages the Patient’s Five Senses
- Deliver Patient-Friendly Experiences that Build Loyalty
- Evaluate Your Office Environment from Your Patient’s Perspective
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO