New This Week
Three Major Business Blunders
Evan Kestenbaum, MBA, of GPN, creator of The Edge, says that three common mistakes lead to big losses of practice profits. Simple remedies can keep money in your pocket.
>>READ MORE>>
Finances
Six Steps to Achieve and Maintain High Per-Patient Revenue
By Rachael Click, OD
High per-patient revenues are the core of practice profitability. Six steps get you there.
Software Solutions & EHR
Go Paperless: Increase Efficiency, Lower Costs
By Peter J. Cass, OD
Transitioning to a paperless practice is a win-win-win: It saves money, increases efficiency and helps the environment.
Staff Management
Monthly Bonuses: Incentivize Employees to Boost Revenues
By Andrew J. Neukirch, OD
Reward employee performance with a monthly sales-based bonus system.
ROB Fast Fact
What Do You Use TV Screens with Patients For?
Education appears to be the top use of televisions in practices, findings from Jobson Optical Research’s 2013 ECP Internet Usage report suggest. Some 55.9 percent of respondents say they use televisions with patients to show educational/promotional videos. However, 39.7 percent say they use television with patients just to show regular television channels.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using the televisions in your office for patient education and marketing.
In Brief
New Essilor Mobile App: Educate Consumers and Encourage Eye Exams
Essilor of America announced that it is launching a mobile application that addresses what the company sees as a rising demand by consumers for timely, reliable eyecare information online. Once launched, the AskAboutEyes app will help consumers find relevant information on individual issues or concerns about their eyes prior to visiting their eyecare practitioner.
Transitions Optical Releases Educational Material on Vision and Aging
Transitions Optical has released a poster and online education course, “Riding the Age Wave”, to help eyecare professionals educate patients on how normal healthy aging affects their vision, and to advise them on options for treatment that will restore, maintain and enhance their vision. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I effectively recall patients?Successfully recalling patients for comprehensive examinations and follow-up appointments is a must for profitability. Here is how three ROB contributors recommend improving your practice’s patient recall.
…Practice Solution
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Effective Recall: Create Urgency and Make Scheduling Convenient
- A Patient Recall Strategy That Works
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
