ROB Archives

Sept. 11, 2013

New This Week

Conduct a HIPAA Risk Assessment

img1Wes Strickling, CEO of Codex Techworks in Columbus, Ohio, reminds ODs of the impending enforcement date for the HIPAA Omnibus Rule on electronic health records and patient privacy—and the potential fines for non-compliance. He recommends three immediate actions: Conduct a risk assessment, document in detail your system for storing and protecting the privacy of patient health records, and remediate and document any problems you found. Included here are steps and online resources to take the critical first step: conducting a risk assessment. >>READ MORE >>

Contact Lenses

One-Day and One-Month Replacement CLs: Compliance Booster

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By Jason R. Miller, OD, MBA
Patient compliance with recommended CL wear and care schedules always could be improved. A proven compliance builder: a one-day or one-month wearing schedule.
>>READ MORE>>

Medical Eyecare

Nutritional Supplements: Practice Preventative Eyecare

By Gina M. Wesley, OD, MS, FAAO

Nutritional supplements can give a preventative boost to the eye health of your patients—and selling and recommending supplements shows your concern for their total health.
>>READ MORE>>

Staff Management

Training Pays Back

img1By John Seegers, EdM
OD-owners tend to think of investments as just real estate or instrumentation. Just as important is the investment you make in your staff. Train staff well, and enhanced practice revenues will follow.

>>READ MORE>>

 

ROB Fast Fact

How Many Consumers Used Insurance for Both Eye Exam and Eyewear Purchase?

img1Your staff has an incentive to help patients figure out how best to take advantage of their insurance as it seems most consumers want to use their insurance for both their exam and eyewear purchase. Sixty-nine percent of consumers used insurance for both their eye exam and eyewear purchase, according to Jobson Optical Research’s 2013 Eyewear & Eye Care Consumer Patterns Insight Survey. Seventeen percent just used their insurance for the exam; seven percent did not use insurance for either; 6 percent just used insurance for their eyeglasses/sunglasses purchase; and 2 percent didn’t know if they used their insurance.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on coding and billing correctly to receive the maximum reimbursement from insurance companies.

In Brief

Vmax Vision Intros “Complete Refraction Lane-in-a-Box”

Vmax Vision’s PSF Integra promises to add extra efficacy and productivity to users of the PSF Refractor. Reducing the refraction lane by a third, it enables the achievement of a greater level of precision and accuracy, but in one-third of the space and without inducing accommodative response. Providing a 20-feet effective distance, it eliminates the need for practices to have a 16- to 20-foot lane. >>READ MORE>>

Local Eye Site Relaunches Job Search Web Site

img1Local Eye Site has unveiled a completely redesigned web site. The move marks the first major rebuild of LocalEyeSite.com, a job search platform focused entirely on the eyecare industry. The new site has been developed from the ground-up to better manage increasing traffic, along with greater numbers of registrations and job listings. >>READ MORE>>

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