New This Week
Conduct a HIPAA Risk Assessment
Contact Lenses
One-Day and One-Month Replacement CLs: Compliance Booster
By Jason R. Miller, OD, MBA
Patient compliance with recommended CL wear and care schedules always could be improved. A proven compliance builder: a one-day or one-month wearing schedule.
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Medical Eyecare
Nutritional Supplements: Practice Preventative Eyecare
By Gina M. Wesley, OD, MS, FAAO
Nutritional supplements can give a preventative boost to the eye health of your patients—and selling and recommending supplements shows your concern for their total health.
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Staff Management
Training Pays Back
By John Seegers, EdM
OD-owners tend to think of investments as just real estate or instrumentation. Just as important is the investment you make in your staff. Train staff well, and enhanced practice revenues will follow.
ROB Fast Fact
How Many Consumers Used Insurance for Both Eye Exam and Eyewear Purchase?
Your staff has an incentive to help patients figure out how best to take advantage of their insurance as it seems most consumers want to use their insurance for both their exam and eyewear purchase. Sixty-nine percent of consumers used insurance for both their eye exam and eyewear purchase, according to Jobson Optical Research’s 2013 Eyewear & Eye Care Consumer Patterns Insight Survey. Seventeen percent just used their insurance for the exam; seven percent did not use insurance for either; 6 percent just used insurance for their eyeglasses/sunglasses purchase; and 2 percent didn’t know if they used their insurance.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on coding and billing correctly to receive the maximum reimbursement from insurance companies.
In Brief
Vmax Vision Intros “Complete Refraction Lane-in-a-Box”
Vmax Vision’s PSF Integra promises to add extra efficacy and productivity to users of the PSF Refractor. Reducing the refraction lane by a third, it enables the achievement of a greater level of precision and accuracy, but in one-third of the space and without inducing accommodative response. Providing a 20-feet effective distance, it eliminates the need for practices to have a 16- to 20-foot lane. >>READ MORE>>
Local Eye Site Relaunches Job Search Web Site
Local Eye Site has unveiled a completely redesigned web site. The move marks the first major rebuild of LocalEyeSite.com, a job search platform focused entirely on the eyecare industry. The new site has been developed from the ground-up to better manage increasing traffic, along with greater numbers of registrations and job listings. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
Where Can I Get Good Advice on Coding and Billing?The ins and outs of coding and billing are constantly changing. To help you keep up, Review of Optometric Business contributors regularly post new updates and tips to help you negotiate a complex area that has great bearing on practice profitability.
…Practice Solution
- Are You Running a Modern Billing Department? If Not, Here’s How
- Cataract Co-Management: Do You Know How to Code for It?
- Coding Changes in 2013: Changes and Resources
Recent Articles of Note
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By Robert Schultz
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In-House Lens Fabrication: Compete Successfully with Large Optical Retailers
By Gordon G. Wong, OD -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO