New This Week
Finding the Right Fit: The New Associate OD
Justin Bazan, OD, owner of Park Slope Eye, and Jessi Lee, OD, who recently joined the practice as an associate, candidly discuss the process of joining forces. From the owner’s viewpoint, a new associate should provide complementary expertise that broadens the services the practice provides. From the new associate’s viewpoint, finding a supportive environment where one can meet career objectives over time is key.>>READ MORE>>
Software Solutions/EHR
EHR: Streamline Staff Work Flow, Improve Patient Care
By Michelle Cooper, OD
Electronic health records systems can eliminate duplications and streamline the daily routines of your staff—letting you concentrate on improving patient care.
Staff Management
Staff Education: CE Pays Off
By Kenneth Sakazaki, OD
Investing in continuing education for office staff pays off in improved service to patients and an enhanced practice brand. Incentivize your staff by providing education stipends. >>READ MORE>>
Health Care Reform & Managed Care
Major Implications of Health Care Reform–For Independent ODs: Seizing Opportunities to Expand Services
By ROB Editors
This article is drawn from a report, commissioned by Vision Source and created by ROB editors, on important trends in US health care delivery. Included are strategy imperatives and action plans for independent ODs, like seizing opportunities in serving diabetic and glaucoma patients. Download the in-depth report.
ROB Fast Fact
What Helps the Most in Selling Children’s Eyewear?
Point-of-sale materials may be more valuable than you think, findings from Jobson Optical Research’s Selling Eyewear To Children report suggest. Thirty-four percent of respondents said point-of-purchase materials help the most in selling children’s eyewear, tied with promotions, also at 34 percent.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how best to market children’s eyewear in your office using point-of-sale materials.
In Brief
Alcon Launches National Media Campaign: AIR OPTIX COLORS
Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first color contact lens in the US to encapsulate Alcon’s 3-in-1 Color Technology in a silicone hydrogel lens.
>>READ MORE>>
September is Sports Eye Safety and Injury Prevention Month
Health organizations throughout the US are recognizing September as “Sports Eye Safety Awareness Month” and “Sports Eye Injury Prevention Awareness Month.”
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve my practice web site?From making your web site more compelling to visitors with patient testimonial videos to ensuring the site is easy to use on mobile devices, here is how three ROB contributors recommend taking your practice web site to the next level.
…Practice Solution
- Practice Web Site Redesign: How Unique Do You Want to Be?
- Patient Video Testimonials: Give Patients Something (Positive) to Talk About
- Going Mobile: Optimize Your Web Site for Smartphones and Tablets
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
