Webinars

SEO: What Does Google Want Now?

May 26, 2021

Understanding what it takes to make your practice listing rise to the top of the search listings on Google can mean the difference between a practice that is easy for prospective patients to find and a practice that gets overlooked. A webinar sponsored by EyeCarePro and presented by Review of Optometric Business shows you how to manage your SEO in an ever-changing Google world, so you continue to rank highly in the search listings and get new patients.

Topics covered during the webinar include:

  • Semantic search and how it affects the content you add to your site
  • What Google looks for in mobile first and the user experience
  • Social signals and how to generate them effectively with video content
  • Page speed killers and what to avoid putting on your site

The webinar features Daniel Rostenne, CEO, EyeCarePro, who has been in the optometric industry for over 25 years and CEO of EyeCarePro for the last 17 years. He is joined by Bernard Posniak, senior SEO strategist, EyeCarePro, who joined EyeCarePro in 2016, bringing his 25 years of digital marketing experience with him.

Watch previous webinars in the PowerUp series:

What Google Ads Can & Can’t Do for Your Practice

Digital Marketing Strategy 2021: Promoting Your Practice Online to Ensure a Highly Profitable New Year

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