ROB Poll
Greatest Challenge for Optical Staff:
Getting Patients to Purchase Second Pair of Eyeglasses
Asked about their optical staff’s greatest challenge, 50 percent of ROB readers cited convincing patients to purchase a second pair of eyeglasses. Some 20 percent cited the challenge of getting patients to forego putting new lenses in old frames, while 15 percent said selling polarized sunwear was their optical staff’s greatest challenge. Another 15 percent said serving the individual needs of patients rather than taking a cookie-cutter approach to sales was their optical staffers’ steepest challenge.
