News Briefs Archive

ROB Editor Recommended Reading 2012

Lead the Discussion to Improve Contact Lens Care Compliance by Mile Brujic, OD

Increase Sales of Contact Lens Annual Supplies by Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
Intelligent Investing: Crunch the Numbers–and Analyze Your Patient Base by Scott A. Jens, OD, FAAO

Optical Shop Revamp: Create a Practice-Differentiating Space by Elaine Happ, OD

Ask Patients Detailed Lifestyle Questions…Then Select Best Lens Options by Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO

Boost Efficiency: Connect Your EHR to Your Other Software by Ian Lane, OD

Heat Up Sales: Prescribe Sunwear for All Patients by Yoongie Min, OD

Cataract Co-Management: Do You Know How to Code for It? by Eric Botts, OD

Plan How You Shop for New Office Space by April L. Jasper, OD, FAAO

Enhance Vision Benefit Communication with Patients to Increase Revenues by Yoongie Min, OD

Improve Medical Eyecare Treatment Compliance by Tailoring Regimens to Lifestyle by JeanMarie Davis, OD

Executive Review: Assess and Improve Practice Performance by Rachael Click, OD

Make Your Web Site Easy for Patients to Find by Justin Bazan, OD

Practice Web Site Plus Facebook: A Marketing 1-2 Punch by Alan Glazier, OD, FAAO

Wanted: A Web Site that Provides Most Needed Info Quickly! by Gregory D. Foley, OD, FAAO

Make Your Office HIPAA-Compliant by Pamela Miller, OD, FAAO, JD

Patient Testimonials: Your Best Advertisement by April L. Jasper, OD, FAAO

Key Marketing Tool: Local Media Appearances by Gina M. Wesley, OD, MS, FAAO

Patient Education: There’s an App for That (Eye Doctor) by Steve Vargo, OD, MBA

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