July 25, 2018
The Think About Your Eyes (TAYE) public awareness campaign is generating a measurable increase in eye exams. Being on the campaign’s doctor locator makes it easy for local residents to find your practice and schedule an exam. ROB interviews Steven A. Loomis, OD, Chair of TAYE, at the recent AOA Optometry’s Meeting in Denver.
Think About Your Eyes: Educate Prospective Patients About Eye Health |
Make it Easy for Patients to Find You–and Schedule an Exam |
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STARTS WITH EXAM. A key part of Think About Your Eyes is informing patients of the role that a comprehensive eye exam plays in maintaining overall eye health. COOPERATIVE EFFORT. TAYE is funded by the optometric industry, and doctors who become members and are listed on the TAYE Doctor Locator. GENERATE EXAMS. The TAYE campaign generated 3.4 million eye exams and over $1 billion in fees and purchases of glasses and contact lenses in 2017.
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BE LISTED TO BE FOUND. Consumers who see a TAYE ad are directed to the TAYE web site. If you are listed there, they easily can find you and contact you for an exam. UPGRADE TO A PREMIUM LISTING. A premium listing provides enhanced details about your practice and the services you provide to consumers looking for an eye doctor.
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Click HERE for tips from TAYE Marketing and Communications Manager Laurel O’Connor on strategies for introducing yourself to your community.
Steven A. Loomis, OD, is Chairman of Think About Your Eyes.
