A strategic partnership has been announced between ReachLocal, a provider of online marketing services for small- and medium-sized businesses, and Eyefinity, the VSP Global business unit that provides business services for eyecare practitioners. According to the agreement, ReachLocal will be the exclusive provider of online marketing services to Eyefinity clients.
“Through our long-standing and successful relationships with eyecare professionals, we recognize their desire for innovative solutions to grow their practice and enhance patient care,” says Kevin Kane, executive vice-president of Eyefinity. “Our collaboration with ReachLocal provides our clients access to leading online marketing solutions and healthcare expertise to address both.”
ReachLocal also is looking forward to optimizing the new partnership. “ReachLocal is excited to be Eyefinity’s exclusive online marketing provider,” says Golda H. Hartman, MD, director of ReachLocal Healthcare. “Eyefinity offers unparalleled expertise and business solutions to eyecare professionals across the country. Together, ReachLocal and Eyefinity will significantly enhance optometrists’ ability to connect with patients in need of quality eyecare.”
ReachLocal says its healthcare practice has experience tailoring online marketing strategies to the unique needs of eyecare practitioners. ReachLocal says Eyefinity clients will now be able to reach more patients on the top search engines, local directories and healthcare sites through search engine advertising and organic Web marketing to drive more ROI.
For more information, visit: healthcare.reachlocal.com/lp/eyefinity
