The Optometric Minute

Pediatric-Only Practice: How & Why To Do It

August 21, 2019

Pediatric patients have special needs that a practice must accommodate and build growth around. Nathan Bonilla-Warford, OD, of Tampa, Florida, opened a second location especially for children to meet those needs in a unique environment. See how it’s taken off.

BRANDING OPPORTUNITY. Send a message to your community that you consider pediatric eyecare so important that you have a location just for those services.

GREATER PATIENT FLEXIBILITY. Patients traveling far for their children’s appointments appreciate having greater scheduling options and enhanced care at a pediatrics-only location.

INCREASE PRIMARY CARE PATIENT ACCESS. Having a location devoted solely to children accommodates the exam times and behavior needs that kids exhibit. The kids-only location also allows for greater patient access between two locations.

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Nathan Bonilla-Warford, OD, is the owner of Bright Eyes Family Vision Care and Bright Eyes Kids in Tampa, Fla.

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