Three veterans of practice management education have launched a new optometric alliance, Prima Eye Group. The group is headed by Jerry Hayes, OD, who serves as chairman and CEO; Neil Gailmard, OD, president and COO; and Billy Cochran, OD, VP of education and member acquisition. “The premise of Prima is to help practice owners to get to the next level, said Dr. Hayes. “We show them that it can be done, and we show them how to do it.” Prima, which is based in Atlanta, operates on a monthly fee basis, and emphasis is placed on education, implementation and peer group sharing. Prima plans on a slow rollout, with a goal of enlisting a thousand ODs within three to four years. For more information: nhayes@primaryeyegroup.com.
