News Briefs Archive

Optical Sales Decline: How Much of a Hit Are Sales Taking?

Dec. 9, 2020

Optical sales throughout the U.S. experienced a substantial decrease over the course of last week (Nov. 23-29) in all service/product categories.

Due to the entire four-day Thanksgiving Day weekend being within the seven days for which optical sales were most recently tracked, the downturn ranged from -26 index points for contact lenses to -34 index points for gross revenue. The other three categories—exams/refractions, frame units, and lens pairs—declined at rates of index points in the low 30s, according to reporting by Vision Monday.

See How Sales Are Tracking

                        Click HERE to view the complete Jobson COVID-19 Performance Tracker

Regionally, contact lenses in all regions declined at a lesser rate than all other categories in all other regions. Contact lens sales for all census regions tracked declined at rates in the mid -20 index points, while all other categories in all other regions experienced declines in the mid -30 index points, except for frame units in the Midwest, which were down 29 index points.

Other than contact lens sales, the West suffered the largest declines within all service/product categories when compared with the other three census regions, ranging from -33 index points for lens pairs and frame units to -36 index points for gross revenue.

The Jobson COVID-19 Practice Performance Tracker data is compiled by Jobson Research from GPN/EDGEpro and ABB Analyze data. Another element of the report illustrates Consumer Sentiments about the COVID-19 response and purchasing intentions, with data supplied by The Vision Council.

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

>>Click here to view the complete Jobson COVID-19 Performance Tracker<<

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