The Optometric Minute

Opportunities in “Optical 2.0”

May 29, 2019

Most patients say, “Doctor, I have a problem.” But what if they asked, instead: “What is my full visual potential?” A neuro-ophthalmologist looks to a future where ECPs go beyond delivering acuity and evaluating physiology–to helping patients achieve their ultimate performance vision. Are you ready for Optical 2.0?

TAKE HOLISTIC APPROACH. Your optical doesn’t just have to sell eyewear. You could also sell technology like Apple Watch and Fitbit, which help monitor a patient’s overall health. Doing so would emphasize the message to patients that the eyes are a window into their overall health, encouraging them to think of you as a caretaker of eye health, and not just a provider of glasses and contact lenses.

THINK IN TERMS OF POTENTIAL. Rather than just solving problems, you can look for places to improve the patient’s use of the latest technologies, such as by giving them eyewear that enables them to avoid eye strain as they enjoy virtual and augmented reality programs.

USE AI TO ENHANCE PATIENT EXPERIENCE. Tasks like patient intake could be done using artificial intelligence technology, allowing you to speed the process, adding convenience to patients and efficiency to the practice.

 

Khizer Khaderi, MD, MPH, is the founder of Vizzario in Los Angeles.

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