- Market: Size of the myopia epidemic & potential of treatment market
- Techniques: Treatment techniques in use and development
- Technology: Required instrumentation, clinical skills & processes
- Strategies & ROI: Marketing effectively, setting goals & measuring success
From Our Professional Editor…
“As optometrists, we are taught that myopia is an eye condition of distance blur. And we’re taught how to address it with corrective spectacle or contact lenses.
Now we’re being asked why.”
–Mark Wright, OD, FCOVD, Professional Editor, Review of Optometric Business