Insights From Our Editors

Office Environment Changes that Increase Optical Sales

The optical in the office of Bellaire Family Eye Care (BFEC), seen in this photo, is 40 percent larger than the office’s old optical.

By ROB Editors

Jan. 11, 2023

The experience patients have in your office and optical shop influence whether they choose to buy from you or take their prescription elsewhere. Here is what three ROB contributors told us about how they changed their physical office environment to create highly satisfied patients who are eager to make a purchase.

2 Office Upgrades that Boosted Optical Sales 15% & Increased New Appointments
By Jessica Marshall, OD
Changes to your office can be good for both patients and your profitability. Here are a couple changes that greatly improved our patients’ time in our office while spurring optical sales and the booking of new appointments. >>READ MORE>>

The Renovation that Resulted in 31% Increase in Optical Revenue
By Marcia M. Moore, OD, FCOVD, Diplomate, ABO
After our office, including our optical, underwent a renovation last year, we found that patients were more inclined to buy their eyewear from us.The renovation resulted in a 31 percent increase in overall optical revenue. Here are the changes that made such a difference to our patients’ experience and our profitability. >>READ MORE>>

3 Ways I’m Creating a 21st Century Office & Projecting to Generate $100,000+ in the Process
By Davis Capaccioli, OD
Patients, like all consumers today, are becoming more sophisticated. They want the same level of service and ease in your office that they experience elsewhere. To meet my patient’s expectations, and deliver a high level of care, I made a few key practice investments. I estimate that these investments will help me generate an additional $100,000, or more, annually in the years to come, which, in turn, will allow me to reinvest this profit into further improving the patient experience. Here are the details. >>READ MORE>>

 

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