April 20, 2016
OD Excellence (ODX) has entered into a lead generation and targeted outreach program with Sinclair Marketing Group. This agreement provides access to digital marketing assets, free production of all campaign elements and advanced analytics.
By combining the resources and leveraging the brand power of ODX they will create the most influential marketing campaign ever deployed by a group of independent optometrists. This campaign was designed to address and counter the trend to cheap, low quality care. ODX says its principal goal is to remind the consumer their eyes and health deserve the best care by an ODX optometrist.
Sinclair Marketing Group will provide detailed performance data regularly and will deliver key insights into how the digital campaign is performing. Sinclair Marketing Group will actively manage the marketing programs, taking the guesswork out of campaign development and letting the Doctor focus on running the business while constantly optimizing performance.
ODX and Sinclair Marketing Group will use Google Search Engine Marketing to generate new patient leads. We’ll also provide ODX members with location based advertising and targeted e-mail delivery. Every aspect of the advertising campaign is designed to assist in bringing new patients to every participating ODX member. All prospective patients will be sent to the “Find a Doctor’ page of ODExcelelnce.com. Customers can then find the optometrist nearest them.
ODX says that “by combining the resources and leveraging the brand power of ODX Sinclair and ODX will together create the most influential marketing campaign ever deployed by a group of independent optometrist.”
